Imperial Leverages Lectra Fashion PLM




Lectra, a global provider of integrated technology solutions dedicated to industries using soft materials—fabrics, leather, technical textiles, and composite materials, recently announced that Imperial is implementing Lectra Fashion PLM to reinforce its position in the fast fashion market and support its worldwide business growth strategy.
 
Founded in Bologna, Italy, in 1978, Imperial provides menswear and womenswear to 4,000 customers across the world. In 2012, the company decided to expand its activities in retail by investing in 80 multi-brand stores.
 
Imperial's challenge is to cope with increasing supply chain activities, while continuing to deliver up-to-date quality collections on time. The fast fashion brand decided to integrate Lectra Fashion PLM to speed development while better connecting scattered teams involved in the collection process, from design to final product.
 
The idea is to use technology to facilitate product development as early as the concept stage by bringing together creative designers, tech designers, and product developers onto one native system including the feature level integration with CAD systems, such as offering color libraries, testing templates, care labels, etc. Working collaboratively in a common 3D workspace to review design options, check fit, live messaging, etc. is another major differentiator for Lectra, given that Lectra’s competitors currently can do it only in a 2D capacity at best.
 
Lectra is a well-known global provider of integrated technology solutions that automate, streamline, and accelerate initial product design, development, and manufacturing processes for industries using soft materials. It develops specialized computer aided design (CAD) and product lifecycle management (PLM) software and cutting systems, and provides associated services to a broad array of markets.

Lectra Fashion PLM should thus ease day-to-day work and streamline the product development process for Imperial. The company's plan is to go one step further and share pre-production and production data by opening its Lectra Fashion PLM system to material or service suppliers via a Web platform.
 
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