Industry Support in WCM

If you're looking for web content management systems (WCM), I have some stats that might help you key into the features you'd expect to come standard.

Here is how vendors offering web content management systems support the functionality in our model of WCM systems. These stats are based on the averages of 11441 product functionality ratings of the vendors published within our WCM knowledge base.

We model WCM systems on a hierarchy of functionality within the following categories. The functionality within those categories compose a percentage of the functionality for the entire WCM model.

Category % of Model
Content authoringcovers creating content through a content editor, the import of content, aggregation of items, and the capability to deploy and present the content. 32
Content acquisitionfor gathering content through import or metadata 10
Content aggregationthe process of bringing different information sources into one overall structure 6
Output and content presentationdifferent ways of presenting content through HTML or XML 3
Workflow managementmanaging the processes to create flows of sequential and parallel tasks that must be accomplished 16
Version control and managementversion control lets multiple users make simultaneous changes to content, and keeps track of these changes 5
Security managementcontrol access to the content through authentication, role and directory management, access control settings, and passwords 11
Product technologydefines the technical architecture of the product, and the technological environment in which the product can successfully run 18


Of those categories you can expect a certain number of features to be supported by a product.

Overview of TEC WCM Model

The chart shows the industry average (as covered in TEC research) for levels of WCM functionality support. The closer the line is to the outer edge of the chart, the more you can expect to find standard functionality supported. These categories break down into 673 product features that may be rated. On average, you should be able to expect a vendor to support the functionality designated by the categories above in the following manner.

  • support 73.63% "out-of-the-box" or by modification (screen configurations, reports, GUI tailoring, etc.)

  • support 4.38% in some other manner, such as special customizations or through a third party

  • not support 21.99%, although in a little over 4.5% of the cases, vendors plan to support these features in the future.

What does this mean? Take the MediaSurface Morello product for example, which we recently certified. You can see how the company has developed its product to support different areas of WCM features by looking at it against our industry average.

This won't show you specifically what you get from the product but if you consider that on average you can expect support for the areas covered in the chart above, then comparing the overview of the MediaSurface product, you'll see that it provides a higher-than-average percent of support for Content Acquisition functionality. In other words, if this is an area that your company has fairly significant requirements, you might do well to look deeper into that product's functionality.
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