Infor Acquires Saleslogix CRM

Infor is acquiring software-as-a-service (SaaS) customer relationship management (CRM) software provider Saleslogix from Swiftline for an undisclosed sum. Based in Arizona, Saleslogix was founded in 1998 and employs approximately 105 people. More than 1,700 organizations around the world rely on Saleslogix CRM for sales management, marketing, customer service and support, and reporting. Infor and Saleslogix have more than 300 mutual customers.
Saleslogix will become Infor CRM and will add strong sales force automation (SFA) and customer service functionality to Infor’s Industry CloudSuites, the first group of industry-specific application suites available on the Amazon Web Services (AWS) cloud. Infor plans to make a major investment in the product, including increased scalability, refreshed user interface , and added industry-specific functionality and in-context.
The company will continue to support and enhance Inforce, an Infor-developed solution built on, that joins Infor's back-office enterprise resource planning (ERP) and financial applications with through Infor ION middleware. Prior to Saleslogix, Infor’s CRM capability was mostly in marketing and predictive analytics, acquired from former Epiphany. The relationship was severely strained from the moment that bought ExactTarget. There is still some market opportunity on the ERP-SFA side of Inforce, but frankly, not a lot ( reps reportedly have not been breaking their backs to sell it).
Clearly, Infor aims to be more than just a top enterprise software provider. If Infor’s now famous user experience (UX) design can make Saleslogix look snazzier, perhaps something can come out of it, but many are doubtful. After all, Sage didn't know what to do with Saleslogix, and clearly Swiftpage, who acquired it from Sage to sell it to Infor 18 months later, didn't either.
Still, Infor expects a high demand for CRM capabilities that are prebuilt into industry suites—certainly more than analysts predict for the CRM market—as more companies seek to take advantage of vast data from across the enterprise in sales and service efforts. With Infor CRM, customers will eventually be able to manage the full customer lifecycle in one environment, accessing relevant ERP data to help win customers, manage future sales opportunities, and deliver exceptional customer service.
In tune with its microvertical approach, Infor expects to extend CRM with industry-specific attributes and processes integrated with Infor ERP applications beginning with Infor CRM Automotive, CRM Healthcare, CRM Public Sector, and CRM Manufacturing. It is likely that Saleslogix will also be integrated with the new customer engagement and platform Infor Rhythm.
Next month’s Inforum 2014 user conference will hopefully provide a few more details and indicate some concrete steps by Infor.
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