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Infor Introduces Inforce Marketing at Dreamforce 2012

Written By: Raluca Druta
Published On: September 18 2012

infor.jpgToday, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and analysis tools that plan, manage, and monitor revenue objectives and key performance indicators (KPIs) across each stage of the revenue cycle. I would be interested to know how Infor plans to manage Inforce and Epiphany (its other CRM solution) in parallel.
 
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