Knosys Seeks Clarity With A Name Change
Written By: M. Reed
Published On: May 25 2001
Knosys Seeks Clarity With A Name Change
Knosys, Inc. has announced that it has changed its company name
to ProClarity Corporation. The goal of the name change is
to leverage the strength of the ProClarity product line and to align
its corporate and product brand identities. ProClarity Corporation stated
that it "will continue to empower companies to increase efficiency and
effectiveness by providing a platform for delivering tailored, Internet-enabled
analytic applications for the enterprise".
we are leveraging the success of the ProClarity product line," said Bob
Lokken, president and CEO of ProClarity Corporation. "With over 250 corporate
customers and 30 independent software vendors using ProClarity products
today, we felt it was a good time to capitalize on the momentum of our
award-winning product family."
a separate statement, the company also announced the launch of the ProClarity
4.0 product family, which includes an enterprise server to enable centralized
management and thin client accessibility. The ProClarity Analytic Platform
is a web-enabled, component-based platform for developing and deploying
enterprise-wide, custom analytic applications and includes: a middle-tier
server to enable centralized management and zero-footprint, thin-client
accessibility; a full-powered desktop client; powerful and embeddable
analytic components; and Software Development Kits (SDK) for the entire
product line. According to the vendor, the ProClarity Analytic Platform
4.0 is the first complete web-enabled, customizable analytic application
platform built specifically for Microsoft SQL Server
2000 Analysis Services.
corporate name change doesn't usually inspire much interest, but in this
case, the increased clarity (please excuse the pun) of the company name
and its new alignment with its flagship product should ease the life of
prospective customers and the vendor's pre-sales and sales staff.
hope that ProClarity is quick to implement the change and make sure it
is reflected in all of their marketing collateral, web site presences,
etc. Seagate Software changed its name to Crystal
Decisions (for reasons similar to Knosys'), and is still struggling
to get the new name reflected everywhere. If you are going to make a move
like this, do it fast and get on to revenue generating items.
concurrent announcement of ProClarity 4.0's release should help. In addition
to the increased visibility the product name will receive in the press,
the latest version has enhancements that customers have been requesting.
ProClarity has been well received, and has OEM customers such as Great
Plains, Manugistics, and WebTrends. Companies using
ProClarity include AT&T, Hewlett Packard, Nabisco,
Customers evaluating analytic applications should consider the ProClarity
Analytic Platform 4.0. ProClarity has scored some impressive wins lately,
and is now being considered a serious contender in this market. The addition
of a "middle tier" management server increases options for management,
fault tolerance, and high availability. The middle tier runs on the same
machine as the Microsoft Internet Information Server (IIS) being used
by the application.
will however be limited to Microsoft as the choice of analytic platform.
Microsoft SQL Server 2000 must be purchased (but not necessarily installed),
since ProClarity uses Microsoft Analysis Services, which comes bundled
with SQL Server 2000. Any data source may be used to build the OLAP cubes.
In addition, the product is implemented using the Component Object Model
(COM, a proprietary Microsoft architecture and competitor to the Object
Management Group's industry-standard CORBA). In many cases this will not
be an issue since Microsoft Windows is ubiquitous throughout IT environments
worldwide. ProClarity has indicated that it will implement Microsoft's
.NET architecture going forward. .NET is something of a competitor to
Java, and is still in its infancy at this time.