MYOB to OEM Acumatica Cloud ERP




Acumatica and MYOB, the largest business management software provider in Australasia, have announced a multimillion dollar deal. The deal enables MYOB to localize and distribute Acumatica’s enterprise resource planning (ERP) solution platform, moving its offering to midsize clients into the online (cloud) space. This move provides an alternative for midsize businesses to the vendor’s existing on-premise MYOB EXO product range. Acumatica ERP (which will probably be branded differently by MYOB) will form part of the MYOB Live family of offerings, complementing AccountRight Live, one of MYOB’s online business management solutions for small businesses.

OEM-Friendly

Acumatica continues to prove why old and new ERP establishments should watch out for this fast-growing competitor. Acumatica’s products are delivered through a global channel-partner network of value-added resellers (VARs), independent software vendors (ISVs), and original equipment manufacturers (OEMs); Acumatica itself has several global offices.

Founded in 2007, privately held Acumatica provides customizable cloud-based ERP applications for small and midsize businesses (SMBs), offering financial management, distribution, customer relationship management (CRM), and project accounting suites. Acumatica Studio, its technology development platform (based on Microsoft Azure Cloud or what used to be the .NET Framework), gives ISVs and OEMs a rapid and cost-effective means of developing and integrating cloud-based apps using industry-standard tools. In addition to the flexibility of its platform, Acumatica offers cloud, on-site, and hybrid deployment options, device independence, and broad-based licensing, integration, and customization options.

What Is MYOB?

Established in 1991, an iconic Australia and New Zealand–based business leader, MYOB enjoys market shares as high as 70 to 80 percent within its operating markets, but has lately been replaced by NetSuite in many local deals. Acumatica’s functionality should be a much better antidote against NetSuite’s onslaught.

MYOB has more than 1.2 million businesses as customers, and provides support via many service channels, including a network of over 20,000 accounting firms, bookkeepers, and other consultants. MYOB’s solutions simplify accounting, payroll, human resources (HR), tax, practice management, CRM, Web sites, job costing, inventory, and more, for businesses of all sizes. In 2013, MYOB expanded its offering with the acquisition of accounting solutions provider BankLink.

Large financial software providers such as MYOB realize that time to market is critical for success with a cloud-based ERP solution. And for some, the optimal solution is to leverage a proven product that has demonstrated increasing traction worldwide. The Acumatica-MYOB partnership is the second of its kind for Acumatica. In 2011, the company reached an agreement with Norway-based Visma, the Scandinavian region’s largest software vendor, with about 340,000 customers in the Nordic countries as well as The Netherlands. In the Nordic countries and the Netherlands, Acumatica is sold as part of the Visma.net cloud offering. As with Visma, MYOB receives exclusive rights to market the Acumatica platform under the company’s own brand name in Australia and New Zealand.
 
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