Mail.com's Explosive E-Mail Growth

  • Written By: P. Hayes
  • Published On: January 21 2000



Event Summary

NEW YORK--(BUSINESS WIRE)--Jan. 7, 2000--Mail.com, Inc. (NASDAQ: MAIL), a leading global provider of Internet messaging services to the consumer and business markets, today announced the Company's opt-in e-mail service, Special Delivery, has grown approximately 73 percent in the fourth quarter over the third quarter of 1999, reaching the 6 million mark for weekly opt-in e-mail marketing opportunities.

Market Impact

By the beginning of December 1999 Mail.com had over 10,000,000 established email boxes. When users register for a mailbox with Mail.com, they have the option to subscribe to promotional e-mail services. Mail.com will only send marketing ads and informational mailings to those who have indicated a desire to receive the mailings. Approximately 20% of Mail.com's user population is signed up to receive the marketing mailings.

Advertisers are willing to pay a higher advertising rate to Mail.com due to their large registered mailing base. Mail.com is growing rapidly and their revenues will continue to grow as the existing client base grows. Expect Mail.com's user base to grow to 15 million by the 4th quarter of 2000.

User Recommendations

Mail.com is a good free online e-mail service, which allows the end user to elect to receive mailings or block them entirely. The registered users do receive good offers from advertisers coupled with free e-mail, making it a win win situation. If you are looking for a secondary free e-mail account, take a look at mail.com.

 
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