Manhattan Associates Acquires GlobalBay POS and Clienteling from VeriFone

Supply Chain Commerce Solutions provider Manhattan Associates, Inc. has acquired the assets of GlobalBay Technologies from VeriFone under undisclosed terms. VeriFone’s GlobalBay Merchant solution, targeted to small retailers, will be retained by VeriFone and rebranded in the coming months.
Given that fiscally conservative and internally innovative Manhattan Associates hasn't acquired anything for almost a decade, this seems to be an important acquisition. The vendor believes that the addition should help it move into an exciting new growth market and create more value for its customers. The acquisition extends Manhattan’s inventory and order management solutions by enabling in-store point of sale (POS) and clienteling capabilities, and is envisioned as helping to deliver an omnichannel sales and fulfillment platform that presents a single view of customers, orders, and inventory.
Digital selling and omni-channel commerce have not only transformed the way consumers shop and conduct research, but have also raised the bar for retailers in how they engage with their customers. Store associates today are expected to deliver a customer experience that is as engaging and informative as it is accurate and efficient (“profitable” goes without saying). To do this, they must have the ability to see a complete omnichannel view of the customer, sell any unit of inventory across the entire retail network, and easily handle cross-channel transactions, such as returns and exchanges.
The GlobalBay mobile sales capabilities should render Manhattan more competitive against its IBM WebSphere Commerce nemesis. Manhattan partnered with Starmount for this capability in the past , and there is some overlap between the Starmount portfolio and the assets the vendor acquired from GlobalBay. It is thus too early to know whether the Starmount alliance will fall by the wayside.
It will also be interesting to watch whether the recent HighJump and Accellos mergercan produce a similar unified omnichannel sales and fulfillment solution to give Manhattan and IBM run for their money.
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