MicroStrategy 7 Hits the Street
Written By: M. Reed
Published On: July 20 2000
MicroStrategy 7 Hits the Street
MicroStrategy Incorporated, has announced the general availability of
MicroStrategy 7, a completely re-architected version of the company's
core intelligence platform. MicroStrategy 7, with over four million lines
of code, hopes to allow businesses to answer sophisticated questions of
their data warehouses with ease. The company states that MicroStrategy
7 was developed to meet key needs of e-business organizations, offering
the ability to analyze the world's largest data warehouses, provide an
easy to use analysis workflow, leverage an open XML based web-centric
architecture, and scale to millions of users.
7 is designed to be used for building numerous applications, including
business intelligence, eCRM, ERP analytics, mobile commerce and click-stream
analysis. The product is also supposed to be strong in "narrowcast networking",
which allows permissioning and personalization over the web, wireless,
and voice communications. It also supports publish and subscribe models
for delivery of information (this model allows users to "tell" the product
what information they wish to receive).
told TEC that the product has been in development for four years, even
though MicroStrategy 6 has been in general availability for less than
one year. This indicates that the vendor felt a complete rewrite was necessary
in order to create the product they felt the market needed. The product
has been in beta since November and is being used by Visa International,
Western Digital, and Glaxo Wellcome, among others. It is based on a common
API using XML (the Extensible Markup Language).
Despite MicroStrategy's sharp drop in market capitalization, their new
product offering provides compelling features, which will appeal to traditional
brick-and-mortar corporations, as well as the ubiquitous dot-coms. If
the product is able to analyze multi-terabyte data warehouses as claimed
by the vendor, MicroStrategy should have a leg up on many of the other
business intelligence vendors who are attempting to play in this same
addition, J.D. Edwards, ranked fourth in the ERP market, has announced
support for MicroStrategy 7, providing the ability to develop knowledge
management solutions to analyze data. "Our goal is to support the decision-making
process from business to business across the extended enterprise in an
open, collaborative manner to deliver sustainable competitive advantage
for our customers," said Ed McVaney, president, CEO and chairman of J.D.
Edwards. "MicroStrategy's Intelligent E-Business platform combined with
our open, collaborative technology will offer organizations the ability
to receive strategic insight about the operation of their company by delivering
the right information to the right employees at the right time, no matter
where they are."
Customers evaluating e-business and portal solutions should consider MicroStrategy.
However, they should keep in mind the fact that this release is a complete
rewrite that took four years to complete. There are bound to be glitches
in the code that will take time for the vendor to correct. The product
should be considered in a beta environment to work out the kinks before
moving it to production, although it should be noted that the product
has been in beta testing for eight months.