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Motorola Solutions Invests in Revionics

Written By: Predrag Jakovljevic
Published On: February 18 2014

Motorola Solutions Inc., through its strategic investment arm Motorola Solutions Venture Capital, has invested in Revionics, a provider of merchandise optimization solutions that enable retailers to transform from product-centricity to shopper-centricity and make data-driven merchandise planning decisions. This investment will be used to further accelerate Revionics’ global growth into new markets and expand research and development (R&D) efforts.
 
Intensifying competition along with value-oriented and informed consumers that shop at home, in-store, and on-the-go are driving retailers globally to better understand and respond to shopper behavior by channel, store, touch point, and product. Revionics’ solutions leverage advanced predictive analytics and the science of shopper demand signals to ensure retailers have the right product, price, promotion, placement, and space allocation for optimal results across all touch points in the omnichannel shopping experience. More than 37,000 retail locations across grocery, drug, building materials, convenience, general merchandise, discount, sporting goods stores, and e-commerce sites use Revionics’ solutions.
 
The newest module, Revionics Social Commerce was introduced just over a year ago. It enables retailers to leverage the power of social media (segmentation, amplification, advocacy, etc.) for promotional offers and to engage shoppers digitally between shopping trips. A variety of “offers” can be made, to target the most loyal and influential shoppers with insider events—special promos or input on new ideas or products.
 
One of Revionics’ National Retail Federation (NRF) 2104 sessions was on social commerce, with the example of Raley’s Supermarkets and the benefits were to date. The retailer’s promotional offer redemptions, for example, are 23-45 times better than those traditional offered in circulars. Raley’s also used Revionics’ platform to encourage donations during the holidays and was reportedly a huge success.
 
This investment seems as a good match. For one thing, Motorola has traditionally been more device or hardware oriented, whereas Revionics is all about cloud-based software (i.e., not the old-fashioned perpetual license model). In addition, Motorola has some slick electronic shelf labels (ESLs), which when coupled with Revionics omnichannel price optimization can provide automated optimized dynamic pricing at the shelf.
 
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