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NetSuite and eWinery Clink Their Glasses

Written By: Predrag Jakovljevic
Published On: March 22 2013

The popularity of cloud computing does not necessarily absolve cloud solutions from developing vertical industry focus. Thus, NetSuite and eWinery Solutions, a provider of direct-to-consumer (DTC) software and systems for the wine industry, have just formed a partnership to develop and offer an industry-specific cloud software solution. VinSuite will target wineries to help them compete at both the local and international levels.

The wine industry is increasingly competitive, with more than 8,000 wineries, 100,000 wine brands, and  100,000 wine retailers in the US, and new developments every week in Europe, Latin America, and Asia Pacific. It is truly a global business, but the software systems used to run these businesses are fragmented—typically a winery has to use multiple disparate legacy systems, creating inefficiency and high IT costs.



Founded in 2003, eWinery Solutions provides a wine-industry–specific software solution to help wineries manage their DTC business, from the first point of contact to extended customer interaction. eWinery Solutions recently merged with Napa Valley POS, a pioneer in point-of-sale (POS) software targeted to the wine industry. More than 75 percent of all wine produced and sold in the US is produced by companies who use eWinery Solutions–Napa Valley POS software for their DTC needs.

VinSuite, to be built using NetSuite's SuiteCloud development platform, will combine NetSuite's enterprise resource planning (ERP), customer relationship management (CRM), and e-commerce with eWinery's indisputable vertical domain knowledge in the wine industry and expertise in winery software development. Using NetSuite’s order-to-cash cycles, inventory and order management, warehousing, shipping and fulfillment, financial reporting and analytics, and self-service portals for buyers, the VinSuite solution will give wineries a single record of customer transactions across multiple channels, whether for online orders, in-person purchases at a winery, or call center sales.

VinSuite will deliver the first integrated solution for wineries to manage all of their mission-critical business operations in the cloud with one system, covering tasting room POS systems, wine club membership and program management, allocations of inventories, order management, CRM, and omnichannel sales including tasting room, telesales, B2B and B2C e-commerce (through the NetSuite SuiteCommerce platform), and global expansion. The eWinery solution also includes functionality specific to wine industry DTC sales, such as age and address verification of customers, compliance with local restrictions at the state and county level, and tools to build and manage loyalty programs for wine connoisseurs.
 
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