Netvibes MisoData-Curing the Big Data Hangover

At the recently held E2 Conference in Boston, Netvibes launched MisoData as a way to chart, automate, and compare any internal or external data and reports for real-time business insight—by simply dragging and dropping them onto an iPad, iPhone, Android, Blackberry, or desktop browser. Netvibes (now part of Dassault Systèmes) is a provider of dashboard intelligence, used by Fortune 500 brands, global agencies, and government organizations worldwide to visualize internal data and external trends.

For consumers (individuals), Netvibes Basic is a dashboard engine that helps folks instantly visualize what matters to them most. For agencies, Netvibes for your Agency offers custom social dashboards to prove social return on investment (ROI) for a campaign, automate reporting, and deliver faster insights to clients. For enterprises, Netvibes for Enterprise connects disparate internal systems with the social web on a secure real-time dashboard intelligence portal that’s accessible anytime, anywhere, and on any device.

“Mini” Big Data

Most employees report spending too much time gathering manual reports from different systems and departments, without being able to find what they need when they need it. In many companies, different teams cannot touch each other’s data, but they can touch (leverage) each other’s reports. But, the hangover from the Big Data party is not only from the mere volume of data (consumption), but also from the cumbersome communication of all those differing data formats and reports and correlating them in a meaningful way (to make any sense out of disparate data sources).

With the new MisoData “mini Big Data” feature, business users can almost instantly chart, monitor, and compare data or key performance indicators (KPIs), alongside external social trends, from virtually any enterprise system and without deep IT knowledge. To serve up a fresh data cocktail, the process goes through the following steps:

  • Gather ingredients—Put all data reports in one place by picking any Excel spreadsheet or comma-separated values (CSV) file from virtually any enterprise system or database. MisoData will chart all the reports on one dashboard—complete with forecasts, linear regression, and average curves—without the need for IT staff involvement or custom data connectors.

  • Let it marinate—Make sure everything is automated, and then grow automatically—users can then watch last week’s estimates get replaced by this week’s actual numbers. MisoData syncs all chart data automatically so dashboards are always refreshed and up-to-date (“living and breathing”). Instead of running reports again and emailing Excel files back and forth, team members can simply check their dashboard from their device.

  • Mix well and serve—Consumerization of BI. Users can drag any chart onto any chart for instant comparisons and correlations to instantly understand how different internal KPIs correlate with each other and even external social trends, competitive intelligence, or regulatory affairs. There are no complex queries, business analytics, and integration headaches.

What It All Means

Business users should now be able to instantly compare their enterprise resource planning (ERP), customer relationship management (CRM), product lifecycle management (PLM), and actual sales data vs. live social mentions, brand reputation, and consumer trends. For example, imagine being able to quickly drag and compare sales with inventory with social reputation on a tablet. Or being able to discern how sales correlate to social media campaigns, supply chain inventories, and engineering change tickets. Or being able to compare historical consumer research data with real-time competitive intelligence or more than 250,000 news feeds.

In early 2012, Netvibes, which started as a consumer social dashboard, was acquired by Dassault Systèmes, a major PLM company. The launch of this new MisoData solution might explain this uncommon marriage. Dassault Systèmes also acquired Tuscany Design Automation in late 2012. Netvibes had intelligent dashboarding and Tuscany's PinPoint product added dashboarding and design lifecycle management for the system on chip (SoC)/integrated circuit products. Several large semiconductor companies are reportedly using PinPoint for their leading edge designs. The combination of Dassault ENOVIA PLM with Netvibes and PinPoint could lead to making the hi-tech design process more comprehensible and efficient.
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