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Oracle Buys LiveLOOK for Co-Browsing

Written By: Predrag Jakovljevic
Published On: June 23 2014

Oracle recently acquired LiveLOOK, a provider of real-time visual collaboration technology for co-browsing and screen sharing used for Web customer support scenarios. Terms of the deal were not disclosed. LiveLOOK’s cloud-based co-browse technology enables customer service and sales agents to collaborate and visually guide consumers through Web and mobile environments, leading to more effective issue resolution and improved quality of buying decisions.
 
Oracle, which bought cloud customer support vendor RightNow in 2011, plans to integrate LiveLOOK's offerings with its Service Cloud platform. The Oracle Service Cloud offering is an integral part of the Oracle Customer Experience Cloud, which includes commerce, sales, service, social, and marketing clouds.
 
Oracle cites that LiveLOOK customers will benefit from a more seamless path to the Oracle Service Cloud suite and overall Customer Experience portfolio offering, with no disruption to their current solution. On the other hand, the Oracle Service Cloud customers who are currently using the LiveLOOK solution will also be able to take advantage of some of the latest LiveLOOK co-browse capabilities as part of their standard Oracle Service Cloud upgrade.
 
Co-browsing technology seems to be all the rage of late in light of Pegasystems’ recent Firefly acquisition and LivePerson buying co-browsing technology developer Synchronite.
 
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