SAP HANA Joins the Cloud Platform Fray

Salesforce1, Oracle Cloud, Microsoft Azure, IBM Softlayer, Red Hat OpenShift, Progress Pacific, and other established cloud providers are getting some fierce competition—SAP HANA Cloud Platform. At a press conference in California, SAP announced next steps toward delivering on its cloud strategy. Simplified pricing, deployment, and accessibility options for SAP HANA mark SAP’s significant business shift to cloud-based consumption and pricing models.
The intent of the new pricing options for SAP HANA is to broaden the reach of the platform and make it easily accessible by starting with a base price, with add-on options available as desired. Customers can buy through a consumption model and can either implement end-to-end platform use cases or choose additional options, such as predictive analytics, spatial processing, and planning. The goal is to significantly increase the opportunities for customers to get started with SAP HANA.
SAP has announced new offerings for SAP HANA Cloud Platform, whereby customers now have the ability to choose from the following three offerings: SAP HANA AppServices, SAP HANA DBServices, and SAP HANA Infrastructure Services. Startups, independent software vendors (ISVs), and customers can now build new data-driven applications in the cloud. This platform-as-a-service (PaaS) offers in-memory-centric infrastructure, database, and application services to build, extend, deploy, and run applications.
The new SAP HANA Cloud Platform offerings are available for a simplified trial in the SAP HANA Marketplace online store. The store lets customers learn, try, and buy applications powered by SAP HANA with the flexibility of a subscription contract. SAP Fiori apps, with a modern look and feel, and hundreds of partner offerings are also available on the site.
The race to cloud dominance continues, as SAP and its foes are all really courting ISVs. SAP might be able to start to cut into’s vast cloud ecosystem. SAP has a big target market, and for an enterprise that wants to add on to its current set enterprise resource planning (ERP) or supply chain management (SCM) systems, especially where processing power is crucial, SAP HANA may be a better fit. Still, if a company is building sales, marketing, and/or customer care add-ons, Salesforce1 is probably a better platform solution.
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