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SAP and Accenture Create a Joint Business Group

Written By: Predrag Jakovljevic
Published On: March 18 2014

Accenture and SAP recently announced the creation of a new business group focused on shortening the time it takes to jointly develop and deliver new industry-specific solutions based on cloud and other digital technologies such as analytics and enterprise mobility. The Accenture and SAP Business Solutions Group brings together the companies’ respective co-innovation, joint solution development, and go-to-market teams in an effort to focus on significantly increasing time to value for clients globally.
 
The Accenture and SAP Business Solutions Group was formed to accelerate SAP HANA cloud-based solutions with an industry focus. This can be accomplished by dedicating resources and capital on both sides using one operating model to evaluate opportunities and accelerate them from idea to launch. Accenture will leverage SAP HANA along with mobility and cloud-based solutions from SAP, with a bias for the SAP HANA Cloud Platform by industry.
 
By combining the deep industry expertise of both Accenture and SAP and working closely with customers, the two giants aim to develop a new generation of solutions focused on business value and outcomes. The goal is to significantly expedite the joint solution development process. Solutions will span a range of industry sectors, with an initial focus on retail and consumer goods, automotive, energy, and utilities.
 
Accenture and SAP are structuring the Group to simplify the process of purchasing SAP solutions and Accenture services for clients. For example, a goal is for new industry solutions to be available through a single-contract business services model and on an “as-a-service” basis. The new arrangement represents an evolution of the work the two companies have conducted together through the Accenture Innovation Centers for SAP Solutions and further outlines the go-to-market framework first introduced in 2013.
 
The joint team will include some of the world’s leading solution development talent, supported by a dedicated team of sales, marketing, finance, legal, and commercial professionals. Experts from both Accenture and SAP will collaborate to identify business needs, develop solutions, execute go-to-market strategies, and help implement new solutions for clients.
 
The first industry solutions developed under this new commercial framework include the Marketing Performance Solutions by Accenture and SAP, a marketing analytics solution that provides relevant customer data across enterprise operations, and the Upstream Production Operations by Accenture and SAP, which features a set of solutions, services, and training for oil and gas companies’ production operations.
 
Providing a packaged solution and billing it as a service is in accord with the principle of the cloud. Since these implementations would be relatively short, Accenture would be able to “turn and burn” more projects. If this joint initiative and approach is successful, it may prompt others to engage in this business model.
 
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