Salesforce Marketing Cloud Unveiled Today




Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement allows for multichannel communication with customers. Social advertising enables marketing teams to organize and deliver social ad campaigns. Social workflow and automation uses analytics to filter and organize the large mass of conversations occurring simultaneously. Track campaign ROI displays real-time feedback regarding the profitability of campaigns.
 
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