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Salesforce Social.com to Enhance Salesforce Marketing Cloud

Written By: Raluca Druta
Published On: April 24 2013

salesforce_logo.jpgSalesforce has announced Salesforce Social.com, a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com).

The solution targets brands and agencies that would like to launch social ad campaigns on Facebook and Twitter. The applications allows companies to manage social and mobile campaigns from design to test and launch. The testing capability allows marketers to find relevant audiences for their ads. Metrics revealing the success of a campaign allow users to optimize their efforts. In addition, goals and ad spend amount can be set for each campaign, and Social.com is able to automatically optimize a campaign.

Social.com will be connected to Salesforce CRM, and Radian6—which ensures that social advertising is connected to its customer data. Customer trends can be used towards building appropriate campaigns.

With this new product, Salesforce.com focuses on customers' interests and on how companies can reach their customers in relevant ways.
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