Salesforce.com Expands into SAP’s Turf




Ahead of his keynote presentation at the Salesforce1 World Tour Munich event, salesforce.com CEO Marc Benioff said to the press corps:

We have a dream of becoming a $1 billion software company right here (in Germany) ... We’re looking at making some local acquisitions to improve our position ... These could be core technologies as well as system integrators or next-gen cloud companies.

The remarks coincide with news of a partnership with Deutsche Telekom's T-Systems IT services unit, under which T-Systems will be salesforce.com's main reseller in Germany, Austria, and Switzerland (a.k.a., DACH). Deutsche Telekom's customer unit T-Systems has also been named the provider for salesforce.com's first German data center (powered 100 percent by renewable energy sources) and the company's strategic partner throughout the DACH region, forming salesforce.com's first strategic alliance in DACH.
 
The vendor plans to open three new data centers in Europe, including data centers in the UK (in 2014) and France (in 2015). In addition, as part of its investment in Germany, salesforce.com announced its plans to significantly expand its German headquarters in Munich. The company has opened a new office in Berlin to complement its current German offices in Munich, Frankfurt, and Dusseldorf. Salesforce.com also announced plans to add more than 500 new jobs across Europe during its fiscal year 2015.
 
Additionally, Salesforce.com announced it will sponsor Bundesverband Deutsche Start-Ups to foster innovation in new German companies, joining Facebook, Google, and Lufthansa Systems as a sustaining member. As part of the new agreement, the vendor plans to provide direct mentoring and salesforce.com’s customer relationship management (CRM) product training to help the next generation of German businesses grow and thrive.
 
A number of renowned companies such as Bayer Vital, Coca Cola Erfrischungsgetränke, Commerzbank, and Software AG have recently selected salesforce.com to drive innovation and connect with their customers in new ways. They join existing local customers such as airberlin, BMW, and Endress+Hauser as salesforce.com customers. This bold incursion into SAP’s stronghold should give the giant pause, and we should all enjoy the ensuing regional competition in the future.
 
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