Salesforce.com Launches Salesforce Wear




Wearable technologies and the Internet of Things (IoT) are the “next big thing” in enterprise software (being not just a consumer phenomenon). To that end, cloud customer relationship management (CRM) software platform Salesforce.com recently launched Salesforce Wear, its initiative for wearable computing in the enterprise. The company has for some time been talking about its “Internet of Customer” approach (its concrete IoT deployment), whereby behind every device, transaction, etc. there is an actual customer.
 
The late 2013 delivery of the Salesforce1 “mobile first” platform with vaster application programming interface (API) interoperability was the first major step in the IoT direction. Salesforce Wear is building in support for devices, which can be worn on the face, wrist, and body for a variety of use cases. ARM, Fitbit, Pebble, Philips, Google Glass, Samsung, and others have joined the vendor’s initiative to accelerate adoption of wearables in business scenarios.
 
With wearable IoT tools, companies can discover new ways to market, sell, service, and design products. Salesforce Wear aims to enable companies to deliver connected (e.g., proximity-based) 1:1 personalized experiences and offerings, contextually aware sales apps (i.e., a quick update right from the wrist can provide the necessary information for a sales rep without losing focus and acting rude during a meeting), and hands-free faster service resolution. Salesforce.com has a strong customer service offering called Service Cloud, and field service offerings via ServiceMax, TOA Technology, Click Software, etc., as well as machine-to-machine (M2M)/remote diagnostics alliances with Axeda and Etherios, where Salesforce Wear could see viable applications.
 
Seeking Developer Input
In addition to Salesforce Wear, the vendor also launched the new Salesforce Wear Developer Pack, enabling developers to create their own wearables apps. Until now, developers who wanted to create business-focused wearable apps did not have access to a viable platform, reference applications and code, ecosystem support, and customer data. The Wear Developer Pack handles the identity authentication, secure API access, and plumbing necessary to connect the device to the Salesforce1 Platform. Developers have immediate access to a growing library of devices, sample code, documentation, demonstrations, and reference apps.
 
Salesforce Wear Developer Pack is now generally available and is included with all user licenses of Salesforce CRM and the Salesforce Platform. Developers will be able to create apps that connect wearable devices to any business process. Salesforce.com has not traditionally been a proponent of open source software principles, but the mere difficulty of envisioning all the possible use case scenarios for such wearable devices in multiple industries and roles leaves not much choice for vendors but to open up their source code to the developer community.
 
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