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Salesforce.com Unveils Service Cloud SOS Button for Mobile In-app Support

Written By: Predrag Jakovljevic
Published On: April 24 2014

Salesforce.com recently launched the Salesforce1 Service Cloud SOS feature that aims to revolutionize customer service and support by putting an SOS button (similar to the Amazon Kindle Mayday button) directly inside any mobile app. With new live interactive video support and on-screen guided assistance, companies will be able to deliver instant and personalized customer service within any mobile app.
 
Last year, salesforce.com introduced a series of Service Cloud solutions including mobile communities, mobile chat, and knowledge base. Salesforce1 Service Cloud, salesforce.com’s customer service platform, is now generally available and pricing starts at $65 per user per month, while the Salesforce1 Mobile App is now generally available for download at the Apple App Store and Google Play.  Many well-known brands, such as Cars.com, Inspirato with American Express, Philips, and Stanley Black & Decker use Service Cloud.
 
But customers are increasingly connecting through mobile apps, and companies need to be thinking about how they can deliver service across every channel, over any device and within mobile apps. Currently, when mobile users need assistance, they must exit the app or wait until they get back to a computer to find help. With the new salesforce.com feature, companies can embed a help button into any mobile app to give their customers instant access to support, through video support offering real-time customer assistance, and one-to-one on-screen guided support.
 
Salesforce.com gives the example of a mobile banking customer that wants to inquire about an unfamiliar charge. The customer can instantly connect with a live service agent with a tap of the SOS button and immediately dispute the transaction. Customers will also have the ability to instantly share their mobile screen, at which time an agent will be able to see a mirror-image view and can draw on the screen to provide personalized step-by-step guidance.
 
Salesforce1 Service SOS is planned for private beta the second half of 2014 and pricing will be announced at the time of general availability. The solution is specifically for use with native mobile apps with support for iOS and Android.
 
 
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