Sitecore Announces Social Starter Kit and Social Connected

sitecore.jpgDuring the Sitecore Symposium North America, Sitecore presented two new applications aimed at marketers interested in integrating customer engagement management with website content management (WCM). Social Starter Kit combines online communities delivered by Telligent with Sitecore's customer engagement platform and WCM. This addresses a challenge that marketing professionals are facing because, as a rule, they are using separate software solutions to coordinate their websites and online communities. The other product launched at the same event, the Sitecore Social Connected Module, is a free add-on that connects the websites created by using the Sitecore WCM with social platforms. The application allows for mutual exchange between websites and social networks, as social content can be shared on websites and vice versa. Another capability worth underlining is the automated social site user authentication, which is much appreciated by users, as they want to avoid having to create and remember new credentials.
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