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SugarCRM Presents Sugar 7

Written By: Raluca Druta
Published On: April 10 2013

sugar.jpgAt SugarCon 2013, in New York, SugarCRM demonstrated the new capabilities of its customer engagement platform, Sugar. It features the following developments:

  • 360-degree view of business, online, and social customer data with Intelligence Panel allows users to to access each customer's information during one-to-one conversations. Furthermore, the tool offers personalizable dashboards.



  • Improved user experience supported by HTML5 technology offers the option to access Sugar 7 via tablet, mobile, and desktop devices. In addition, it serves the social user who can  filter, tag, follow, and share key customer and deal activity from a single location.



  • Social collaboration in the context of the customer displays enhanced activity streams with updates on accounts, contacts, and deals.


With these new capabilities, Sugar 7 is stepping into the customer experience technology market. In fact, the almost exclusive focus on the customer demonstrated by the new version indicates that the product is meant to address the new customer-centric ecosystem complexities.
 
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