Survey: Women in Business Intelligence

Are you a woman working in BI? Do you work with women in BI? Take our survey. This is part of the research for a special report I’m preparing on the role of women in the field of business intelligence (BI).

I previously summarized some of the thinking behind this research (Are You a “Data Geekette”?), and I’ve received a wide range of comments on the blog and via Twitter:
Most ridiculous thing I've read in weeks...

I have been a woman in IT for over 15 years, the last 6 as a contractor effectively ‘on the market’ every 6 months. I would be insulted if I was recruited based on my gender and not my skills!

This is an interesting topic. Men and women do think differently and their combined strengths can be powerful—so seeing more women in the field is a huge plus.

I’ll be interested in the results. I’m tired of women being the minority at conferences, meetings and sales kickoff—this is a great field for women!

While there is a great deal of enthusiasm from women about being in the BI space, it’s clear that the BI space, as with other IT-related fields, is still dominated by men.

Besides the socioeconomic constraints women have to overcome, men and women may actually approach BI differently.

Michael R. H. Stewart, a social media strategy expert, surmises that women may have a decided advantage in achieving successful social media due to right-brain dominance in key areas. Mr. Stewart cites Amber Hensley’s article, 10 Big Differences Between Men’s and Women Brains, which outlines some differences in the structure of the brain that affect the way men and women perform certain types of tasks: communication and language, mathematical abilities, reaction to stress, and others.

Many of these same functions are vital to the tasks required to perform BI. Surely men and women bring different strengths to, for example, data visualization or problem-solving. So, take the survey! We’ll give you a complimentary software comparison report.

Of course, I’ll be more than glad if you let me know your thoughts below—I’ll respond as soon as I can.
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