Tracx Releases Social Leads

tracx.jpgTracx has announced its new Social Leads product, part of its set of social intelligence tools. The application identifies individuals interested in buying a company's products by crawling through a variety of social media, community forums, and retail sites, for example, Facebook, Twitter, Google+, Amazon, and eBay.

Tracx Social Leads unveils relevant customer conversations as well as what stage of the buying process the customer is at. According to Tracx, the buying cycle consists of several phases:

  • Brand or product awareness

  • Active product research

  • Opinions being expressed

  • Intent to purchase

  • Already bought and loyal customer

In addition, Tracx Social Leads offers the capability to create a real-time lead pipeline. The solution automatically filters real-time conversations on social networks to spot the prospects in an active buying phase.

It was also announced that Tracx will be integrating with SugarCRM. This is the first of several planned integrations with various customer relationship management (CRM) systems.

The efficiency of social media in finding "accurate" leads has been debatable since its inception—Tracx is now proposing a way to convert conversations into leads that sales reps can work with.
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