WineDirect Acquires Winery Accounting and POS Provider

  • Written By: Ted Rohm
  • Published: August 21 2013

wine-direct-logo.pngWineDirect announced that it has acquired Elypsis Winery from Admiral IT. Headquartered in Napa Valley, CA, WineDirect provides sales technology and fulfillment services for wineries. Elypsis offers a range of services encompassing enterprise resource planning (ERP), point of sale (POS), and customer relationship management (CRM).

WineDirect already provided a broad range of services to help wineries sell more wine direct to consumer (DTC), including e-commerce, fulfillment, telesales, financial management, point of sales (POS), and even call center solutions.

The addition of the Elypsis ERP solution will enable wineries to access all of WineDirect’s services and manage everything in one place. The ERP solution is based on Microsoft Dynamics NAV and has been tailored specifically for the wine industry.

The capabilities WineDirect can now offer in its suite of products include:

  • A comprehensive e-commerce platform supporting multichannel sales efforts, including Facebook commerce

  • A complete tasting room point-of-sale solution, based on Microsoft Dynamics Retail Management System (RMS)

  • Mobile POS solutions for the iPhone and iPad supported by the WineDirect subsidiary Vin65.

  • Fullfillment technology, which includes 24/7 online access to fulfillment operations with a bi-coastal shipping network and advanced temperature-control solutions

Some of WindDirect’s customer brands already include the likes of Rodney Strong, Clos du Bois, and Robert Mondavi. WineDirect President and CEO Joe Waechter says, "We offer customers a scalable and feature-rich DTC platform and confidence in knowing their eCommerce, POS, order fulfillment, and ERP will continue to work seamlessly in the future."

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