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Zumba Fitness Selects Lectra Fashion PLM

Written By: Predrag Jakovljevic
Published On: May 7 2014

Zumba Fitness, LLC has decided to implement Lectra Fashion PLM to manage its active wear line. As a global lifestyle brand that fuses fitness, entertainment, and culture into a workout, Zumba classes blend upbeat world rhythms with easy-to-follow choreography for a total-body workout. Founded in 2001, the company reports more than 15 million weekly participants in over 200,000 locations around the world.
 
The lifestyle brand also designs, develops, and sells apparel from active wear essentials to fashion-infused designs, offering a range of pieces that transition from the studio to the streets. The Zumba fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multiseasonal apparel and footwear, video games, and fitness-concert events.
 
Lectra Fashion PLM will be used for Zumba's apparel line, for design, product development, and sourcing. Visibility and clarity are of major importance in the development process, and Lectra’s product lifecycle management (PLM) suite is expected to connect teams throughout the product development ecosystem. This will allow the brand to better manage efficiencies with factories to understand sample development process, fabrics and trims, lab dips, and more.
 
Lectra provides specialized software and cutting systems that automate, streamline, and accelerate product design, development, and manufacturing processes for industries using soft materials (fabrics, leather, technical textiles, and composite materials).
 
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