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Enterprise Software Articles - 2004

Get insight into industry developments, market trends, vendors, products, business processes, and more, with articles written by our analysts and other industry experts.

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Branding and Positioning: What’s the Difference? And Can You Afford It?
Lawson Abinanti 11/26/2004 12:00:00 AM
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can seriously impact the cost of marketing your software.

Read Branding and Positioning: What’s the Difference? And Can You Afford It?

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Do You Know What Are the "Unintended Consequences" of Your CRM Project?
Jim Mercante 11/25/2004 12:00:00 AM
CRM, in its most straightforward definition, mandates that a company harmonize between a product/brand view of its business and the all-important customer view. Many companies, hard as it is to believe, do not have a clear idea of who are their most profitable customers.

Read Do You Know What Are the "Unintended Consequences" of Your CRM Project?

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ICICI-Infotech's North American Strategy for Success Part Three: Challenges and User Recommendations
Joseph J. Strub 11/24/2004 12:00:00 AM
ICICI-Infotech is starting to make its presence felt in North America and raise some ERP eyebrows. Read on as to why you may want to take a closer look at this vendor and its product. In this research note, you'll also learn about the company’s strategy to target small and medium-size enterprises in order to enlarge its footprint in North America. It may appear that ICICI-Infotech is buying its way into the North American ERP market. The reason is simple; they are.

Read ICICI-Infotech's North American Strategy for Success Part Three: Challenges and User Recommendations

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ICICI-Infotech's North American Strategy for Success Part Two: Customer Focus and Innovative Pricing
Joseph J. Strub 11/23/2004 12:00:00 AM
ICICI-Infotech is starting to make its presence felt in North America and raise some ERP eyebrows. In this research note, you'll also learn about the company's strategy to target small and medium-size enterprises in order to enlarge its footprint in North America. It is targeting companies migrating from legacy systems or software that is simply out of gas.

Read ICICI-Infotech's North American Strategy for Success Part Two: Customer Focus and Innovative Pricing

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ICICI-Infotech's North American Strategy for Success Part One: Company Background and Market Focus
Joseph J. Strub 11/22/2004 12:00:00 AM
You may not yet have heard of ICICI-Infotech or its ERP offering, ORION. Well, for some time the rest of the world has. ICICI-Infotech is starting to make its presence felt in North America and raise some ERP eyebrows. Read on as to why you may want to take a closer look at this vendor and its product. In this research note, you’ll also learn about the company's strategy to target small and medium-size enterprises in order to enlarge its footprint in North America.

Read ICICI-Infotech's North American Strategy for Success Part One: Company Background and Market Focus

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Inovis Delves into PIM by Snatching QRS Part Five: Challenges and User Recommendations
P.J. Jakovljevic 11/20/2004 12:00:00 AM
While many people have realized the power of e-commerce on the consumer side, there is still plenty of education to be conducted by all the B2B e-commerce vendors as to prove how much leverage their applications can bring to corporations.

Read Inovis Delves into PIM by Snatching QRS Part Five: Challenges and User Recommendations

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Inovis Delves into PIM by Snatching QRS Part Four: Market Impact
P.J. Jakovljevic 11/19/2004 12:00:00 AM
While owing to a number of similar products and to former competition between the merging parties this merger has a merit of growth by acquisition in a slow growing (or even declining) EDI-VAN market, the merger of Inovis and QRS may well emphasize some interesting dynamics within the retail market segment.

Read Inovis Delves into PIM by Snatching QRS Part Four: Market Impact

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Inovis Delves into PIM by Snatching QRS Part Three: QRS Background
P.J. Jakovljevic 11/18/2004 12:00:00 AM
As Inovis and QRS now review the prospects for their combined business, they might acknowledge expecting continued decline in the existing EDI-VAN component of the QRS business, which represents roughly $66 million (USD) in revenues over the past twelve months.

Read Inovis Delves into PIM by Snatching QRS Part Three: QRS Background

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Inovis Delves into PIM by Snatching QRS Part Two: QRS Marketing
P.J. Jakovljevic 11/17/2004 12:00:00 AM
QRS believes that it adds value to its customers because it offers the products and services that companies need to connect, transact, collaborate, and differentiate themselves, ultimately driving overall business performance improvement and improved brand equity as measured through customer awareness, image, preference, and loyalty.

Read Inovis Delves into PIM by Snatching QRS Part Two: QRS Marketing

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Inovis Delves into PIM by Snatching QRS Part One: Event Notes
P.J. Jakovljevic 11/16/2004 12:00:00 AM
The termination of QRS' merger with JDA Software opened a window of opportunity for business commerce automation provider Inovis to acquire QRS, indicating a potential shift in its traditional strategy of B2B e-commerce connectivity (i.e., to drive its offerings well behind the enterprise firewalls).

Read Inovis Delves into PIM by Snatching QRS Part One: Event Notes

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