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Customer Relationship Management (CRM) - 2002

Get insight into industry developments, market trends, vendors, products, business processes, and more, with articles written by our analysts and other industry experts.

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Why CRM Is So Hard and What To Do About It: Data is key to making CRM work
Barry Briggs 12/25/2002 12:00:00 AM
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized, reusable business definitions mapped to the different CRM system schemas throughout the organization.

Read Why CRM Is So Hard and What To Do About It: Data is key to making CRM work

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CRM Analytics Brings More Profitability
Kevin Ramesan 12/21/2002 12:00:00 AM
Targeting your best customers and personalizing your relationship with them, implies an in-depth understanding of their behavior.

Read CRM Analytics Brings More Profitability

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CRM For Complex Manufacturers Revolves Around Configuration Software
P.J. Jakovljevic 11/8/2002 12:00:00 AM
While pundits have been debating whether the configuration software deserves to be a CRM module on its own, it is certainly a part of the much broader CRM class of products, which typically includes front-office applications for sales force automation (SFA), marketing automation, and field service/call center management.

Read CRM For Complex Manufacturers Revolves Around Configuration Software

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How Supply Chain Projects Morph Into Black Holes
Steve McVey 10/19/2002 12:00:00 AM
For all but a few astronomers, black holes are unknown in the realm of ordinary experience. Analogs do exist, however, in the more terrestrial domain of business process reengineering and take the form of supply chain management implementations. Real-life examples offer insights that may help prevent your supply chain project from collapsing into oblivion and taking your enterprise with it.

Read How Supply Chain Projects Morph Into Black Holes

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Enterprise Applications Battlefield Mid-Year Scoreboard Part 4: Other Vendors, CRM, SCP & User Recommendations
P.J. Jakovljevic 8/29/2002 12:00:00 AM
Application vendors find themselves in a precarious situation where, concurrently with dismal revenue inflow, there is a need for bigger investment in the development of their products. Vendors unable to keep abreast of technology demands of a vertically focused solution that provides tangible returns in ever-smaller project chunks are in a danger of becoming has-beens.

Read Enterprise Applications Battlefield Mid-Year Scoreboard Part 4: Other Vendors, CRM, SCP & User Recommendations

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Microsoft Paints CRM Landscape On Lately A ‘Still Nature’ Business Applications Scenery Part 2: Challenges and User Recommendations
P.J. Jakovljevic 8/16/2002 12:00:00 AM
Microsoft’s ambition will be its greatest challenge, as the company is concurrently experiencing an almost disruptive technology transition from Windows to .NET, using Internet rather than PCs. Microsoft Business Solutions is now up to its gills with soul-searching dilemmas, possibly with more issues than it would wish to be handling at the moment.

Read Microsoft Paints CRM Landscape On Lately A ‘Still Nature’ Business Applications Scenery Part 2: Challenges and User Recommendations

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Microsoft Paints CRM Landscape On Lately A ‘Still Nature’ Business Applications Scenery
P.J. Jakovljevic 8/15/2002 12:00:00 AM
While most of its applications co-opetitors have been licking their wounds and bracing for a long summer drought, fat cash cushioned Microsoft has been putting together the pieces of its CRM (and likely the overall enterprise applications) strategy mosaic

Read Microsoft Paints CRM Landscape On Lately A ‘Still Nature’ Business Applications Scenery

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SalesLogix and ACT! Officially Branded As Best Software Part 2: Challenges and User Recommendations
P.J. Jakovljevic 7/30/2002 12:00:00 AM
The company must clearly articulate its plans and the timeline for integration for each of its products. Otherwise it may face confusion and/or anxiety amongst both its current and potential customers as well as within its VARs.

Read SalesLogix and ACT! Officially Branded As Best Software Part 2: Challenges and User Recommendations

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SalesLogix and ACT! Officially Branded As Best Software
P.J. Jakovljevic 7/29/2002 12:00:00 AM
Having garnered a powerful broad enterprise applications portfolio, Best Software is challenging the competition and telling the market it will not easily be overlooked.

Read SalesLogix and ACT! Officially Branded As Best Software

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PeopleSoft Building Muscles To Overcome The Rough Patch Part 4: Challenges and User Recommendations
P.J. Jakovljevic 6/25/2002 12:00:00 AM
It appears that a real magic bullet to attract smaller enterprises is yet to be produced, although the company has successfully addressed marketing and selling to both large and smaller enterprises. All in all, although on the right track, PeopleSoft has to be careful that it does not overstretch itself and lose focus going forward.

Read PeopleSoft Building Muscles To Overcome The Rough Patch Part 4: Challenges and User Recommendations

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