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Enterprise Software Articles

Get insight into industry developments, market trends, vendors, products, business processes, and more, with articles written by our analysts and other industry experts.

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Working Toward Truly Strategic Partnerships
Bill Petersen 12/23/2005 12:00:00 AM
If good partnerships seem to be a rarity, true and lasting relationships that benefit both parties are downright unique. How to avoid a Barney relationship and create a partnership that really works!
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Integrating Customer Relationship Management through Software As A Service
Jim Berkowitz 12/6/2005 12:00:00 AM
The customer relationship management (CRM) market is changing. Over half the market is served by small vendors. Fully integrated business suites like NetSuite standalone solutions like salesforce.com, are heeding the demand for software as a service, but they are approaching the market with very different market strategies.
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Comparing On Demand Customer Relationship Management Service Alternatives
Jim Berkowitz 12/5/2005 12:00:00 AM
Customer relationship management (CRM) functionality can fall into four categories: core functionality; non-core functionality; vertical, industry-specific features; and accounting-related features. When evaluating and selecting a CRM solution, enterprises must be aware of the potential issues associated with functions and features that are not part of core CRM functionality.
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If There's One Thing CRM Tells Us: Don't Do PLM the Same Way
David Smith 11/25/2005 12:00:00 AM
Product lifecycle management (PLM) doesn't work, but it should. Industry's general approach and attitude to PLM mimics the early days of customer relationship management (CRM) adoption, and lessons from that experience should help when tackling the "ifs" and "hows" of PLM investment.
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CRM Application Users Are Key to Project Success
Kevin Ramesan 10/22/2005 12:00:00 AM
For a customer relationship management implementation to be successful, consulting firms, vendors, and users must pay attention to user training and change management.
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The Market Impact of Two Powerhouses
P.J. Jakovljevic 8/25/2005 12:00:00 AM
This is an analysis of the equivalent moves of two superpowers to secure the lower-end of the market, also known as the small-to-medium enterprise (SME) market segment. One is Microsoft Business Solutions (MBS), the other is UK-based the Sage Group.
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Addressing Channels and the Low-End Market
P.J. Jakovljevic 8/24/2005 12:00:00 AM
Microsoft announced plans to increase resources and provide new tools and offerings for MBS independent software vendors (ISV) and value-added resellers (VAR). These efforts are designed to accelerate the MBS Group's partner-driven vertical strategy, providing stronger opportunities for partners to align their services and solutions with their customers' specific needs. Microsoft has to be in the small business market, which is a springboard or a feeding ground for more scalable products as these businesses grow over time.
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What Do Users Want and Need?
P.J. Jakovljevic 8/23/2005 12:00:00 AM
At the basic level, users want a more intuitive way to "look inside the business", and they want applications to bring them closer to their operations, such as alerts that can help them handle exceptions or better yet, to act on business events (or even non-events) well before they become exceptions.
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Is 'Sage' Wiser And Better Than 'Best'?
P.J. Jakovljevic 8/22/2005 12:00:00 AM
The two small-to-medium enterprise (SME) market segment leaders seem to have somewhat different strategies going forward (despite inevitable watching over each other's shoulder), and time will tell who will ultimately win (or maybe both will remain in a stalemate power sharing situation).
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Marquee Vendors Partner for Deepening Inherent CRM and BI Links
P.J. Jakovljevic 8/17/2005 12:00:00 AM
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building alliances in order to gain market share and illustrate the value of MA.
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