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Customer Relationship Management (CRM) - 2012

Get insight into industry developments, market trends, vendors, products, business processes, and more, with articles written by our analysts and other industry experts.

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2012

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Benefits and Pitfalls of Gamification for Consumer Marketing
Gabriel Gheorghiu 6/14/2012 9:48:00 AM
Companies are always looking for ways to attract new customers and retain existing ones. One way to spur interest in their offerings is to apply the principles of games to their sales and marketing strategies. But this is can be tricky. In his article, TEC CRM analyst Gabriel Gheorghiu walks you through the benefits and pitfalls of “gamification,” and offers up some guidelines for ensuring that it brings you the desired results.

Read Benefits and Pitfalls of Gamification for Consumer Marketing

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JDA FOCUS 2012: A Real-time Cloud to Serve the “Connected Consumer”
PJ Jakovljevic 6/11/2012 10:11:00 AM
It seems JDA Software, a leading supply chain management (SCM) solution vendor, is just a short step away from being able to manage the entire SCM process. Focused on the retail industry, JDA helps retailers satisfy “connected, always-on” consumers. TEC principal analyst P.J. Jakovljevic recaps JDA FOCUS 2012, which highlighted the vendor’s aggressive move into the cloud.

Read JDA FOCUS 2012: A Real-time Cloud to Serve the “Connected Consumer”

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QAD Explore 2012: Only Good Things Can Come from Talking to the Customer
PJ Jakovljevic 6/4/2012 5:29:00 PM
As a seasoned provider of enterprise applications for manufacturing companies, QAD knows the importance of listening to its clients. In fact, the company has created a customer engagement program to help its customers align their business processes to their strategic business goals. Get the details on this program, as well as a full update from the QAD Explore 2012 user conference in P.J. Jakovljevic’s latest article.

Read QAD Explore 2012: Only Good Things Can Come from Talking to the Customer

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Assessing FinancialForce.com’s Early Years
PJ Jakovljevic 5/18/2012 4:20:00 PM
FinancialForce.com, the offspring of an established best-of-breed provider of accounting and project-based applications and a cloud computing pioneer, aims to help companies align finance, sales, and service for profitable growth through its accounting, billing, and professional services automation (PSA) applications. Tom Brennan, FinancialForce.com’s vice president of product marketing, discusses the company’s successes.

Read Assessing FinancialForce.com’s Early Years

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What’s Up with xTuple—and Open Source ERP?
P.J. Jakovljevic 4/30/2012 10:56:00 AM
You may be wondering how the open-source ERP vendor xTuple operating with a workforce of only 27 can compete on the same stage with the software giants. Find out how as TEC principal analyst P.J. Jakovljevic looks at xTuple’s current ERP offerings and commercial editions, and speaks with xTuple CEO Ned Lilly on the vendor’s social capabilities, product development focus, market and competitive landscape, and future outlook.

Read What’s Up with xTuple—and Open Source ERP?

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Epicor Retail: Behind the Counter
P.J. Jakovljevic 4/24/2012 11:03:00 AM
The retailing paradigm is shifting from connecting, beyond engaging, to inspiring customers. Epicor Retail software solutions are responding to this market trend through mobility, enhancing customer engagement, and multichannel retailing. TEC principal analyst P.J. Jakovljevic sits down with Epicor’s director of product marketing, retail software, to discuss how Epicor Retail sets itself apart from the competition.

Read Epicor Retail: Behind the Counter

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A Portrait of the Enterprise Software User in the Education Industry
Rahim Kaba 3/21/2012 2:45:00 PM
Educational institutions are being driven by new technologies and changing student demographics to dramatically change the way they deliver their services. And growth in enrolment requires the proper management of student information, curricula, finances, and human resources. TEC product manager Rahim Kaba reviews TEC market data for a glimpse into the types of enterprise software systems that educational institutions are considering, and the top functional priorities they seek.

Read A Portrait of the Enterprise Software User in the Education Industry

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Sword Ciboodle—One More BPM-Centric CRM Provider
PJ Jakovljevic 3/20/2012 10:50:00 AM
What does BPM have to do with CRM? Sword Ciboodle can tell you. The vendor delivers process-based customer interaction solutions to contact centers to improve the customer experience by improving customer-facing processes. TEC principal analyst P.J. Jakovljevic reviews the vendor’s key offerings and sits down with Ciboodle’s VP of product and market strategy to discuss the company’s challenges, strategies, and technologies.

Read Sword Ciboodle—One More BPM-Centric CRM Provider

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What’s Microsoft’s Retail Play?
PJ Jakovljevic 2/20/2012 10:10:00 AM
The retail experience is no longer limited to the showroom due to mobile and Web sales, social media, and complex pricing, among other considerations. Read TEC principal analyst P.J. Jakovljevic’s article and see how Microsoft’s recently released end-to-end retail solution, Microsoft Dynamics AX 2012 for Retail, with new point of sale and multi-channel management capabilities can help retailers run their entire business.

Read What’s Microsoft’s Retail Play?

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Ventyx—Utilities’ One-Stop-Shop Provider?
PJ Jakovljevic 2/2/2012 10:19:00 AM
In 2012, there is still no such thing as a true “total solution provider” for energy and utility companies. These companies just have too many needs across the board that require robust industry-specific functionality and deep domain expertise for a single vendor to satisfy them all. But Ventyx, an ABB company, comes close to the mark. TEC principal analyst P.J. Jakovljevic discusses Ventyx’s strategy with its product marketing team.

Read Ventyx—Utilities’ One-Stop-Shop Provider?

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