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Sales and Marketing - 2003

Get insight into industry developments, market trends, vendors, products, business processes, and more, with articles written by our analysts and other industry experts.

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Mid-size Companies Have Full-size IT Issues
J. Dowling 11/28/2003 12:00:00 AM
Information technology product selection is one issue that does not scale up or down with the size of the enterprise. The breadth and seriousness of issues that must be managed by the Information Systems Departments of mid-size companies are the same as those of larger corporations with more people and funding resources to apply to them.

Read Mid-size Companies Have Full-size IT Issues

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Emptoris "Procures" Zeborg's Spend Management Expertise Part Three: Challenges and User Recommendations
P.J. Jakovljevic 11/20/2003 12:00:00 AM
The combined company's possibly biggest challenge remains a lack of awareness of the need for sourcing/spend management. While many people have realized the power of e-commerce on the consumer side, there is still plenty of education to be conducted by all the SRM vendors to prove how much leverage their applications can bring to corporate buyers.

Read Emptoris "Procures" Zeborg's Spend Management Expertise Part Three: Challenges and User Recommendations

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Can ERP Meet Your eBusiness Needs? Part Three: The Effect of eBusiness on Your Business
Cindy M. Jutras 4/30/2003 12:00:00 AM
The ability to market and sell to expanding markets can easily exceed a company's ability to fulfill the demand along with the expectations that are generated.

Read Can ERP Meet Your eBusiness Needs? Part Three: The Effect of eBusiness on Your Business

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Can ERP Meet Your eBusiness Needs? Part Two: ERP is the Foundation
Cindy M. Jutras 4/29/2003 12:00:00 AM
As a result of this push towards full eBusiness integration, businesses face challenges that force them to push the envelope of business information systems. ERP grew from its predecessors of MRP and MRP II, constantly expanding its solution footprint to address more and more of the needs of the enterprise. As you approach eBusiness, whether you do so eagerly or are dragged there kicking and screaming, you will find your business much more exposed.

Read Can ERP Meet Your eBusiness Needs? Part Two: ERP is the Foundation

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Can ERP Meet Your eBusiness Needs?
Cindy M. Jutras 4/28/2003 12:00:00 AM
Businesses cannot afford simply to respond to the next technological innovation; they must learn to respond to change as a constant state. As difficult as it may appear, it is not enough to react to the eBusiness challenges the World Wide Web is presenting today. Companies must position themselves to be able to respond to and take advantage of the next technological advance, whatever that opportunity may be.

Read Can ERP Meet Your eBusiness Needs?

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Software Evaluation, Selection, and Procurement Part Two: Recommendations for Improvement
Paul Winandy 2/12/2003 12:00:00 AM
Pursuing an alternative strategy for software evaluation and selection, based on the capital investment paradigm and the principles outlined in this article, is an effective method to mitigate implementation risk.

Read Software Evaluation, Selection, and Procurement Part Two: Recommendations for Improvement

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Software Evaluation, Selection, and Procurement
Paul Winandy 2/11/2003 12:00:00 AM
The statistics for completing packaged software implementation projects are grim. This article examines how the software evaluation, selection, and procurement process is key to successful software implementations.

Read Software Evaluation, Selection, and Procurement

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Advertising Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection
Deborah Kilpatrick 1/18/2003 12:00:00 AM
The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting can supply geographically specific traffic to your site.

Read Advertising Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection

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Advertising Online - A Guide to Successful Market Penetration Part Two: Search Engine Strategies
Deborah Kilpatrick 1/12/2003 12:00:00 AM
Everything stems from your keywords since it is these words that will let you be visible to the billions of online searchers.

Read Advertising Online - A Guide to Successful Market Penetration Part Two: Search Engine Strategies

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Advertising Online - A Guide to Successful Market Penetration Part One: Why Internet Advertising
Deborah Kilpatrick 1/5/2003 12:00:00 AM
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just a few of the benefits.

Read Advertising Online - A Guide to Successful Market Penetration Part One: Why Internet Advertising

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