Forgot password?
|
|
|
|
Home
We were unable to sign you in.
Please verify your user name and password and try again. If you do not have a TEC account, register now.

Sales and Marketing - 2005

Get insight into industry developments, market trends, vendors, products, business processes, and more, with articles written by our analysts and other industry experts.

1999
Sep
2000
Sep
2001
Sep
2002
Sep
2003
Sep
2004
Sep
2005
Sep
2006
Sep
2007
Sep
2008
Sep
2009
Sep
2010
Sep
2011
Sep
2012

blacksep


Sort Articles by Evaluation Centers
The Channel Management Shuffle
Laura Faught 12/23/2005 12:00:00 AM
Executives and middle management are constantly faced with determining policy, process, and technology around managing one or multiple channels. What is critical to successful channel management?

Read The Channel Management Shuffle

imgHeaderSep
A Unique Product Lifecycle Management Tool for Private Label Retail
Michael Bittner 12/16/2005 12:00:00 AM
The Worldwide Retail Exchange (WWRE) and the Global NetXchange (GNX) have merged their complementary Web-enabled product sets to form Agentrics LLC. One outcome is the ProductVine PLM solution, which is clearly designed for and targeted to private label retailers.

Read A Unique Product Lifecycle Management Tool for Private Label Retail

imgHeaderSep
Positioning Makes Your Marketing Budget Go Further—and Hit the Target
Lawson Abinanti 12/2/2005 12:00:00 AM
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

Read Positioning Makes Your Marketing Budget Go Further—and Hit the Target

imgHeaderSep
Global versus Local Channel Approach, Who Will Win?
P.J. Jakovljevic 8/26/2005 12:00:00 AM
There is a clear distinction between the market dynamics within the respective MBS and Sage/Best channels.

Read Global versus Local Channel Approach, Who Will Win?

imgHeaderSep
Addressing Channels and the Low-End Market
P.J. Jakovljevic 8/24/2005 12:00:00 AM
Microsoft announced plans to increase resources and provide new tools and offerings for MBS independent software vendors (ISV) and value-added resellers (VAR). These efforts are designed to accelerate the MBS Group's partner-driven vertical strategy, providing stronger opportunities for partners to align their services and solutions with their customers' specific needs. Microsoft has to be in the small business market, which is a springboard or a feeding ground for more scalable products as these businesses grow over time.

Read Addressing Channels and the Low-End Market

imgHeaderSep
Getting Management to Buy-in on Positioning
Lawson Abinanti 6/25/2005 12:00:00 AM
Lack of consensus about the marketing message is a common, especially when the message differs between top management and the rest of marketing communications. Adopting a positioning process including executive management approval can be the answer.

Read Getting Management to Buy-in on Positioning

imgHeaderSep
Challenging the Competition: Mega-mergers and Supply Chain Technology
P.J. Jakovljevic 4/19/2005 12:00:00 AM
In theory, the Kmart-Sears merger could produce a new layer of competition to mega-retailers such as Wal-Mart. However, it needs more than just size to be competitive. It needs to coordinate its retail strategy with supply chain technology to make it triumph.

Read Challenging the Competition: Mega-mergers and Supply Chain Technology

imgHeaderSep
Retailers Join Forces for a "Make or Break" Attempt in Their Competitive Landscape
P.J. Jakovljevic 4/18/2005 12:00:00 AM
Today's competitive retail landscape has lead to mega-mergers between some of the oldest retailers in the US: Kmart and Sears. Before the technical issues of merging disparate supply chain systems can be addressed, these giants first had had to get their business "housekeeping" in order.

Read Retailers Join Forces for a "Make or Break" Attempt in Their Competitive Landscape

imgHeaderSep
Consumers Shop Everywhere: Understanding Multichannel Sales
P.J. Jakovljevic 4/12/2005 12:00:00 AM
Multichannel retailers must be able to flawlessly execute a full range of services to engage, transact, and fulfill on Web placed orders. Hence, most successful multichannel retailers of today had to either build a complete set of the services in-house or outsource some or all of them.

Read Consumers Shop Everywhere: Understanding Multichannel Sales

imgHeaderSep
The Three Cs of Successful Positioning Part Four: The Customer
Lawson Abinanti 3/29/2005 12:00:00 AM
What's keeping your customer up at night? Know thy customers—and their problems.

Read The Three Cs of Successful Positioning Part Four: The Customer

imgHeaderSep
12345
Displaying items 1 to 10 of 47
Use this index to search for white papers related to commonly used search terms A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Others 
Recent Searches
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Others
A: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
B: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
D: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
E: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
F: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27
G: 1 2 3 4 5 6 7
H: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
I: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
J: 1 2 3 4 5
K: 1 2 3 4
L: 1 2 3 4 5 6 7 8 9 10 11 12 13 14
M: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
N: 1 2 3 4 5 6 7 8
O: 1 2 3 4 5 6 7 8 9 10 11 12 13 14
P: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Q: 1 2
R: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
T: 1 2 3 4 5 6 7 8 9 10 11 12 13
U: 1 2 3
V: 1 2 3 4
W: 1 2 3 4 5 6 7 8 9 10 11
X: 1
Y: 1
Z: 1
Others: 1 2 3


©2013 Technology Evaluation Centers Inc. All rights reserved. Search powered by Google