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Sales and Marketing - 2009

Get insight into industry developments, market trends, vendors, products, business processes, and more, with articles written by our analysts and other industry experts.

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Retailers, Consumers, and the Recession: Weathering the Storm
Sherry Fox 7/22/2009 12:00:00 AM
The latest economic crisis has retailers of all sizes closing their doors. On the flip side, consumers are tightening their pocketbooks due to layoffs and lack of brand trust. So, how are retailers and consumers weathering the storm?

Read Retailers, Consumers, and the Recession: Weathering the Storm

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Minimizing the Total Cost of Technical Support for Enterprise Applications
David Bourque 9/28/2009 12:00:00 AM
Many organizations don’t follow formalized processes for technical support evaluation. However, technical support is a vital component of any enterprise software solution. The fact is, poor technical support can have a severe impact on a solution’s total cost of ownership.

Read Minimizing the Total Cost of Technical Support for Enterprise Applications

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The Customer Relationship Management Vision: It Starts with Relationships
Michael Chuchmuch 9/16/2009 12:00:00 AM
An alarming number of companies get on the wrong track when creating a customer relationship management (CRM) vision. Outlined here are four steps that take the mystery out of what makes an effective CRM vision. The secret? It’s all about people and relationships.

Read The Customer Relationship Management Vision: It Starts with Relationships

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Customer Data Integration: A Primer
Lyndsay Wise 9/11/2009 12:00:00 AM
Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI within a customer relationship management initiative can help provide organizations with a successful framework to manage data on a continuous basis.

Read Customer Data Integration: A Primer

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Enterprise Resource Planning for Services: Has Software as a Service Become Service-oriented Architecture for Small to Medium Businesses?
Neil Stolovitsky 9/7/2009 12:00:00 AM
In the past, enterprise resource planning (ERP) initiatives were far too costly for smaller organizations to consider. However, a trend has recently emerged where software vendors are now offering software-as-a-service business models for ERP implementation to even the smallest organizations.

Read Enterprise Resource Planning for Services: Has Software as a Service Become Service-oriented Architecture for Small to Medium Businesses?

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Bolstering the Call Center with Service Resolution Management Processes
P.J. Jakovljevic 9/4/2009 12:00:00 AM
Integrated customer relationship management and call center solutions (sometimes referred to as service resolution management) have, despite initial glitches, reportedly helped some service companies realize remarkable returns on investment in addition to improved customer satisfaction rates.

Read Bolstering the Call Center with Service Resolution Management Processes

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Using Demand to Modulate Consumer Packaged Goods Supply Networks
Subramanyam Venkataraman 8/26/2009 12:00:00 AM
Traditionally, the consumer packaged goods supply has been driven to market mostly by upstream manufacturers. But progressive companies are realizing the enduring value of being driven by the market, and they are starting to use demand as a guiding light.

Read Using Demand to Modulate Consumer Packaged Goods Supply Networks

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One Vendor's Exploit of Marrying Infrastructure with Selling and Fulfillment Applications
P.J. Jakovljevic 7/24/2009 12:00:00 AM
For many manufacturers, distributors and retailers with a mishmash of disparate back-office business applications, Sterling Commerce, a traditional integration and communication provider, has recently unveiled a package designed to automate web-based commerce all the way from order capture to fulfillment and payment, as a result of bringing together a few prudent acquisitions over the last three years.

Read One Vendor's Exploit of Marrying Infrastructure with Selling and Fulfillment Applications

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Advancing the Art of Pricing with Science
P.J. Jakovljevic 7/22/2009 12:00:00 AM
Companies in search of a better, more precise method to determine the best prices for their products and to meet their margins, should harness statistical science to analyze transactions, and associated optimization algorithms to maximize revenues and profits.

Read Advancing the Art of Pricing with Science

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Welcome to the CRM Showdown: Microsoft Dynamics CRM vs. NetSuite CRM+
Larry Blitz 5/15/2009 12:00:00 AM
I’m Larry Blitz, editor of TEC’s Vendor Showdown series. Today’s Showdown compares two popular mid-market CRM solutions, Microsoft Dynamics CRM and NetSuite CRM+, head-to-head. I hope you find this showdown helpful and informative. I invite your comments and questions at showdown@technologyevaluation.com.

Read Welcome to the CRM Showdown: Microsoft Dynamics CRM vs. NetSuite CRM+

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