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Sales and Marketing - 2010

Get insight into industry developments, market trends, vendors, products, business processes, and more, with articles written by our analysts and other industry experts.

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Mobile Learning: Is Your Business Ready for It?
Sherry Fox 12/15/2010 9:07:00 AM
The popularity of mobile technology has brought mobile learning (m-learning) to one’s fingertips. M-learning takes advantage of the mobility of the learner and the lightweight portability of the mobile device to support learning nuggets of content at anytime and from virtually anywhere. This article reviews issues this trend has raised and technical challenges businesses must overcome to implement this learning strategy.

Read Mobile Learning: Is Your Business Ready for It?

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Good Customer Service Is Simple
Olin Thompson 11/25/2010 9:48:00 AM
Outstanding customer service is a competitive advantage. Most companies salute good customer service as a key objective. But in its simplest form, what is good customer service? Olin Thompson lays down some basic requirements for businesses and explains the role of business processes in supporting good customer service.

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A SaaS Start-up Cautionary Tale: The Makana Experience (Or: How You Can Create a Great Product and Still Hit the Wall)
PJ Jakovljevic 7/28/2010 12:00:00 AM
Great products and a growing customer base are not enough to succeed in the SaaS ICM marketplace. Find out why Makana, a startup SaaS vendor, found it difficult to reach profitability.

Read A SaaS Start-up Cautionary Tale: The Makana Experience (Or: How You Can Create a Great Product and Still Hit the Wall)

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Reference Guide to Supply Chain Management (SCM) Features and Functions
Anne Le Bris and Melissa Vaes, with contributions from TEC analyst data 5/4/2010 1:24:00 PM
This guide to supply chain management (SCM) functions/features will help you determine which SCM features are a high priority for your organization. Learn about SCM functions and features for WMS, TMS, international trade logistics (ITL), supplier relationship management (SRM), demand management, supply chain analytics, order management, service parts planning, and more.

Read Reference Guide to Supply Chain Management (SCM) Features and Functions

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(Forgotten) CRM and ERP Kingdoms in the Making?
PJ Jakovljevic 2/5/2010 10:41:00 AM
Enterprise resource planning (ERP) and customer relationship management (CRM) vendor Consona is determined to establish a CRM “kingdom” based on Consona Enterprise CRM. Read this comprehensive analysis of Consona Enterprise CRM to find out what lies ahead for this flagship product.

Read (Forgotten) CRM and ERP Kingdoms in the Making?

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