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Sales and Marketing - 2012

Get insight into industry developments, market trends, vendors, products, business processes, and more, with articles written by our analysts and other industry experts.

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2012

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JD Edwards ERP Products Thriving under Oracle
P.J. Jakovljevic 6/29/2012 4:50:00 PM
TEC principal analyst P.J. Jakovljevic reviews the history and success of JD Edwards product lines as part of Oracle’s applications portfolio. Oracle has allowed the JD Edwards division to retain those traits that make it different (e.g., its modesty and no-nonsense treatment of its customers), and it remains a strong independent voice within the Oracle Applications community. Read this article for more.

Read JD Edwards ERP Products Thriving under Oracle

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Benefits and Pitfalls of Gamification for Consumer Marketing
Gabriel Gheorghiu 6/14/2012 9:48:00 AM
Companies are always looking for ways to attract new customers and retain existing ones. One way to spur interest in their offerings is to apply the principles of games to their sales and marketing strategies. But this is can be tricky. In his article, TEC CRM analyst Gabriel Gheorghiu walks you through the benefits and pitfalls of “gamification,” and offers up some guidelines for ensuring that it brings you the desired results.

Read Benefits and Pitfalls of Gamification for Consumer Marketing

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JDA FOCUS 2012: A Real-time Cloud to Serve the “Connected Consumer”
PJ Jakovljevic 6/11/2012 10:11:00 AM
It seems JDA Software, a leading supply chain management (SCM) solution vendor, is just a short step away from being able to manage the entire SCM process. Focused on the retail industry, JDA helps retailers satisfy “connected, always-on” consumers. TEC principal analyst P.J. Jakovljevic recaps JDA FOCUS 2012, which highlighted the vendor’s aggressive move into the cloud.

Read JDA FOCUS 2012: A Real-time Cloud to Serve the “Connected Consumer”

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Successful Cross-channel Retailing: 4 Concepts to Master
Phil Reney 5/28/2012 10:11:00 AM
Savvy retailers know that it’s not enough to simply develop different retail channels. You need to make sure they all work together to deliver a seamless and satisfying customer experience. In his latest article, TEC analyst Philippe Reney covers the four major components of a successful cross-channel retailing strategy

Read Successful Cross-channel Retailing: 4 Concepts to Master

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Assessing FinancialForce.com’s Early Years
PJ Jakovljevic 5/18/2012 4:20:00 PM
FinancialForce.com, the offspring of an established best-of-breed provider of accounting and project-based applications and a cloud computing pioneer, aims to help companies align finance, sales, and service for profitable growth through its accounting, billing, and professional services automation (PSA) applications. Tom Brennan, FinancialForce.com’s vice president of product marketing, discusses the company’s successes.

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TradeStone Software Presents Bamboo Rose
P.J. Jakovljevic 5/11/2012 4:26:00 PM
TradeStone’s merchandise lifecycle management (MLM) platform unifies the design, sourcing, ordering, and delivery of private-label and branded goods, allowing fashion, apparel, footwear, and accessories retailers to leverage a “single version of the truth.” The company’s latest innovation, Bamboo Rose, is a global e-market community for retailers and suppliers who want to exchange ideas and product information before they buy.

Read TradeStone Software Presents Bamboo Rose

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What’s Up with xTuple—and Open Source ERP?
P.J. Jakovljevic 4/30/2012 10:56:00 AM
You may be wondering how the open-source ERP vendor xTuple operating with a workforce of only 27 can compete on the same stage with the software giants. Find out how as TEC principal analyst P.J. Jakovljevic looks at xTuple’s current ERP offerings and commercial editions, and speaks with xTuple CEO Ned Lilly on the vendor’s social capabilities, product development focus, market and competitive landscape, and future outlook.

Read What’s Up with xTuple—and Open Source ERP?

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Epicor Retail: Behind the Counter
P.J. Jakovljevic 4/24/2012 11:03:00 AM
The retailing paradigm is shifting from connecting, beyond engaging, to inspiring customers. Epicor Retail software solutions are responding to this market trend through mobility, enhancing customer engagement, and multichannel retailing. TEC principal analyst P.J. Jakovljevic sits down with Epicor’s director of product marketing, retail software, to discuss how Epicor Retail sets itself apart from the competition.

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Logility: Supply Chain Innovator and Workhorse
PJ Jakovljevic 4/13/2012 4:47:00 PM
Logility, a global provider of collaborative supply chain software solutions, is relatively small, but its functional scope (from planning to execution) and depth of expertise is on par with or stronger than that of its competitors for the markets it serves. TEC principal analyst P.J. Jakovljevic gives an overview of Logility’s capabilities and interviews Logility’s vice president of marketing, Karen Bursa.

Read Logility: Supply Chain Innovator and Workhorse

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Sword Ciboodle—One More BPM-Centric CRM Provider
PJ Jakovljevic 3/20/2012 10:50:00 AM
What does BPM have to do with CRM? Sword Ciboodle can tell you. The vendor delivers process-based customer interaction solutions to contact centers to improve the customer experience by improving customer-facing processes. TEC principal analyst P.J. Jakovljevic reviews the vendor’s key offerings and sits down with Ciboodle’s VP of product and market strategy to discuss the company’s challenges, strategies, and technologies.

Read Sword Ciboodle—One More BPM-Centric CRM Provider

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