How to Measure Customer Satisfaction
by Murali Chemuturi
Organizations often rely on surveys and questionnaires to determine customer satisfaction ratings, but such methods merely offer a perceived customer rating. Obtaining a realistic measure of customer satisfaction… Read the Article…
Leveraging 3-D for Sales Automation
by Wayne Thompson and Christina Park
Product knowledge is now readily available to buyers online, so it’s no surprise that salespeople are seeking new tools and new skills to close sales. A powerful new set of tools has taken its place in the salesperson’s… Read the Article…
The Basics of Quote-to-order Systems
by P.J. Jakovljevic
Global competition means more choice for consumers and increasing customer demands. Manufacturers and distributors must develop a better understanding of what customers want so that they can configure, produce, and… Read the Article…
The Demo Crime Files!
by Bob Riefstahl
This article is part of the continuing education all software demonstrators need to ensure their fundamental skills remain sharp. It points out three common “crimes” made in demonstrations, how to recognize them, and… Read the Article…
A Semi–open Source Vendor Discusses Market Trends
by P.J. Jakovljevic
A response to trends in the open source software market comes this time from relative newcomer provider xTuple. This vendor’s footprint isn’t entirely in the open source door, however, with OpenMFG, its commercially… Read the Article…
A Lexicon for Customer Relationship Management Success
by Glen Petersen
Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms do not provide the vocabulary for concrete action and measurable expectations. Thus, CRM is… Read the Article…
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