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Customer Relationship Management (CRM)  
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Your Guide to Enterprise Software Selection: Part Two
by Bill Carson
Enterprise software selection is a risky undertaking. Even after you’ve determined your requirements, the crucial software assessment and negotiation phases are potential minefields. Find out how you can reduce the risk…
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Your Guide to Enterprise Software Selection: Part One
by Bill Carson
Enterprise software selection is a risky undertaking for any organization. Find out how you can reduce the risk with a best-practice approach to assessment, evaluation, and selection—and learn how to reduce the time and…
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SaaS-ing the Manufacturing Opportunity
by P.J. Jakovljevic
The software as a service (SaaS) delivery model is here to stay, and most vendors have noticed. Recently, the endorsement for SaaS in the realm of manufacturing enterprise resource planning has come from a veteran…
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Knowledge Management: The Core of Service Resolution Management
by P.J. Jakovljevic
Businesses today need to demonstrate their value to customers by making information that is relevant to them accessible. Hence the need for knowledge management software, which helps companies segment and then…
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Integrating Customer Relationship Management and Service Resolution Management
by P.J. Jakovljevic
The business case for integrating call center service resolution management into customer relationship management is becoming increasingly obvious, as companies need to rely more on inbound (customer-generated) calls…
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Data Governance: Controlling Your Organization’s Mission-critical Information
by Lyndsay Wise
Controlling your company’s key information through data governance is more than just good practice—it can make the difference between success and failure at meeting compliance requirements and at arming your…
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The Complexities of Quote-to-order and Possible Solutions
by P.J. Jakovljevic
It is becoming necessary to go beyond the direct sales force to sell complex products. With the advent of personal computers and the Internet, new possibilities for reaching manufacturing clients have opened up, and new…
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Social Networks: How They're Turning CRM Upside Down
by Wayne Thompson
Social networking has collided with customer relationship management, and it's turning the relationship between businesses and their customers upside down. Today, businesses are using social networking sites like…
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The Seven Deadly Sins of Software Marketing
by Joseph J. Strub
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see…
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Customer Relationship Management: Evolution, Not Revolution
by Jane Affleck
Customer relationship management (CRM) can be a tool for positive change in businesses' operations. Or CRM can—unintentionally—cause a host of problems, from lost employee time to lost customer data. But with the right…
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