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Customer Relationship Management (CRM)  
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Customer Relationship Management and Social Networks—They're Related How, Again?
by Paul Greenberg
No company today can afford to ignore the value of its customers' natural social networking behavior. The advantages that these social networks can bring to a company's customer relationship management platform are…
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Business-to-business Price Segmentation—Outlined and Explained
by P.J. Jakovljevic
The central premise of price segmentation, especially in business-to-business environments, is that pricing should be consistent for similar deals. The process quantifies similarity by empirically determining which deal…
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Know Thy Market Segment's Price Response
by P.J. Jakovljevic
Since no variable can influence margins as much as pricing, almost all companies need to approach the management of selling prices, discretionary discounts, and potential price increases with the same firmness they use…
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How One On Demand Vendor Addresses Its Unique Challenges and Competition
by P.J. Jakovljevic
As the software-as-a-service market matures, and while it remains appealing to resource-constrained companies, organizations having up to 500 payees, and that are in need of complex compensation calculation and…
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On Demand Compensation Management Partnerships for Spiffed-up Success
by P.J. Jakovljevic
Centive's strategy is to form a limited number of strategic partnerships with leading management consulting firms to ensure customers receive the highest levels of service and support. Pertinent alliances made include…
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The Compelling Capabilities of One Compensation Management Vendor's Solution
by P.J. Jakovljevic
Despite its product's notable functional scope, Centive is committed to being the leader in on demand sales compensation management. The vendor believes it now has sufficient resources to fund research and development,…
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On Demand Delivery Compels a Compensation Management Vendor
by P.J. Jakovljevic
The on demand paradigm and enterprise incentive management market seem to have established a viable cross-section to the extent that, going forward, some players feel comfortable enough to opt solely for the…
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Requirement Traceability—A Tester's Approach
by Neha Grover
The value of a requirement traceability matrix is in its ability to track and monitor each requirement to be incorporated into the customer's product throughout the entire process of product development, and to detect…
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Microsoft Dynamics AX 4.0 for Manufacturing Environments
by Dr. Scott Hamilton
This continues a reprint of the summary chapter from the book Managing Your Supply Chain Using Microsoft Dynamics AX by Dr. Scott Hamilton. In this second part, design factors related to system usage in manufacturing…
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Conviction is the Intangible in a Successful Positioning Process
by Lawson Abinanti
You need conviction to skillfully handle the inevitable criticism during the positioning process. Otherwise, you're likely to try something different every time someone challenges you. This doesn't need to happen. Adopt…
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