Informatica Corporation (NASDAQ: INFA), a supplier of e-business
analytic and extract/transform/load software, and Siebel Systems,
Inc. (NASDAQ: SEBL), a provider of e-business applications software,
have announced that Siebel Systems has incorporated Informatica's data
integration platform within Siebel eBusiness Analytics
2000.3. Launched as part of the enhanced and expanded Siebel
eBusiness 2000.3 application suite, Siebel eBusiness Analytics
provides executives and managers with insight into their customer base
and multi-channel e-business operations, including sales, marketing and
vendors' intent is to provide the ability to consolidate front-office,
back-office, and external data into a unified data warehouse to give companies
a complete view of their customers. The warehouse will be open and pre-built,
with out-of-the-box tools for in-depth analyses and reporting. Currently
the out-of-the-box library of analyses covers sales, marketing, service,
and product data.
is widely recognized in the industry for its ability to unite disparate
sources of data from across the extended enterprise for analysis," said
Dan Lackner, vice president and general manager of Marketing Automation
and eBusiness Analytics Products at Siebel Systems. "Informatica's data
integration platform and open framework allow Siebel Systems to offer
global organizations a 360-degree view of the customer as well as the
scalability and flexibility they require."
pricing starts at $1,350 per named user. Siebel eBusiness 2000.3 is available
has a major share of the market for data movement tools, and has been
moving quickly into the arena of e-business. This partnership with Siebel
Systems, the market leader in customer relationship management (CRM),
should provide them with insights that they can leverage in their own
products, such as their eBusiness Operations Application,
and, since it is partnering with an acknowledged leader, will provide
Informatica additional credibility in the marketplace.
All of what were formerly known as ETL tool vendors (Informatica,
Ardent, Sagent, Computer Associates, and others)
are now re-branding themselves as concentrating on "e-business" in one
way or another. Every vendor puts a different spin on what their product
offers to a customer, and the result has been a very fuzzy and hard-to-define
market. Whatever the result of the coming shakeout, Siebel and Informatica
are sure to survive, and most likely thrive, in the new, (more) mature
Any company trying to improve its e-business analytics should consider
this offering. One of the biggest problems with e-business applications
built from best-of-breed products (typically from different vendors) has
been finding a way for the tools to understand each other's metadata.
The fact that the data model (metadata definitions) for the warehouse
is pre-built and "understood" by all parties (the data extraction, consolidation
and analytic aspects) of Siebel eBusiness 2000.3, should significantly
reduce implementation time, and increase overall return on investment.
choice to use a "per named user" pricing model could lead to an immense
license cost burden for larger customers. Companies with leverage against
the vendors would be wise to attempt to renegotiate the contract to a
"per concurrent user" model.