Introduction
In today's economy, the role of technology has evolved from facilitating operations to strategically driving business. Chief information officers (CIOs) are expected to align technology with the overall business strategy of the organizations they lead. Consequently, project portfolio management (PPM) solutions have stepped in to provide the technology to implement an information technology (IT) governance framework to monitor and to evaluate the investment of projects. Although most PPM vendors provide organizations with the tools to meet these objectives, few provide a strategy to implement a governance framework successfully. In reality, many organizations implement PPM either by mapping the solution to an organization's established IT governance framework, or in a modular fashion meeting the needs to specific business processes (such as portfolio management or project management). The former scenario requires a well established governance framework, while the latter can only meet the partial needs of a less mature organization. In light of this, Pacific Edge has developed a unique approach to assisting a wide range of IT organizations with their specific PPM needs.
Based in Seattle, Washington (US), Pacific Edge has roots in the project management space. Founded in 1998, Pacific Edge delivers a web-based PPM solution focused primarily on the needs of internal IT departments. Its flagship solution, Pacific Edge Mariner, delivers IT governance through PPM and application portfolio management capabilities. In addition, Pacific Edge serves the new product development (NDP) space by offering product portfolio management capabilities. In terms of its target market, Pacific Edge has had the most success at the lower end of the enterprise market, with revenues ranging from $500 million (USD) to $8 billion (USD).
Although the concept of PPM has been around for years, most IT departments have been slow to adopt it. Pacific Edge has recognized that there is diversity in the adoption of PPM frameworks by IT departments. By developing a top-down approach, Pacific Edge offers its clients an option of three stages to implement IT governance within an organization. Based on an organization's state of maturity, its maturity-based provides a streamlined phased approach to quickly implementing project portfolio management (see figure 1).
Specifically, Pacific Edge caters to the following three stages of maturity in an organization:
Pacific Edge is unique in its value proposition in that it offers its solution within this three-stage framework, allowing its clients to follow a "pay as you go" track, and to thereby purchase a solution based on their level of maturity.
Pacific Edge is designed for non-technical business users, providing highly configurable modules. Its interface is user-friendly, and allows organizations to view information relevant to their business requirements. In addition, its project management module provides complete out-of-the-box functionality for project management, as well as complete bidirectional integration with Microsoft Project.
However, similar to the majority of the smaller best-of-breed PPM vendors, Pacific Edge is limited in its ability to handle global organizations. Currently, its primary business model is a direct sales channel with a limited distribution channel outside of North America. In addition, it solution supports only English-speaking regions.
Although Pacific Edge also delivers solutions for PPM for new product development, currently its expertise is focused on PPM for IT departments. Furthermore, its Mariner product presently does not support out-of-the-box integration with business intelligence solutions (such as Cognos or Business Objects) that are frequently demanded by larger IT organizations.
Pacific Edge is well suited for organizations that have mature IT infrastructures with either limited or no IT governance framework in place. For organizations that are seeking to gradually establish a PPM framework in an affordable manner, Pacific Edge offers a pay-as-you-go model to assist implementation of a successful IT governance framework. In addition, the Mariner product does a good job of covering the main components of PPM, by aligning business stakeholders with IT. For global organizations that require highly complex analytics that can only be delivered through business intelligence, Pacific Edge will likely fall short. Bearing this in mind, its solution is excellent in delivering detailed visibility into an organization's resource pool, and provides highly configurable views to monitor financial metrics of project portfolios.
Another thing to consider when evaluating PPM solutions is the vendor's vertical market expertise. Although Pacific Edge delivers a strong approach to implementing a PPM framework, it is still developing its expertise in various vertical markets. However, from an application point of view, Mariner's ease of use and configurability are designed for organizations seeking to implement an IT governance strategy that will meet their business objectives.