Announcing Agilisys (Formerly SCT’s Process Manufacturing & Distribution Business) - Finally Fully Focused On Process Manufacturing
William Sheppard -
6/26/2002
Announcing
Agilisys (Formerly SCT's Process Manufacturing & Distribution Business)
Finally Fully Focused On Process Manufacturing
Featured
Author - William
Sheppard
- June 26, 2002
Event
Summary
May
30, 2002 was a busy day for Agilisys. The buyout from SCT
to form Agilisys was closed and they announced their new name. Formerly
a division of SCT, Agilisys is now a stand-alone, private company. Agilisys
was formed under ownership by Golden Gate Capital, Parallax Capital Partners
and management see iProcess.sct
Enters Golden Gate Opportunity).
Jim
Schaper will be the company's new president and CEO effective. He claims
over 20 years of software and technology experience including a history
of positions at Primis Inc., Per-Se Technologies, Dun and Bradstreet Software
and Banyan Systems. Schaper states he will focus Agilisys on increasing
market share through accelerated delivery of Supply Chain, ERP, Internet
Commerce and Collaboration solutions to the process industries.
Focused
on Process
Agilisys'
Steve Salvitti, the VP of Sales states, "As Agilisys, we intend to continue
our focus on the process markets, specifically Food, Beverage, Chemical,
Pharmaceutical, Biotechnology, or related process industries." This strong
focus has been an asset of the company and will continue to be so.
Full
Product for Process
Agilisys
comes to market with a broad and deep product line. The product line includes
Supply Chain, ERP, Internet Commerce and Collaboration solutions. Reflecting
its process focus, the products reflect the detailed functionality required
by process companies without the compromise of trying to serve all markets
(discrete, auto, etc.) with one product.
With
the company name change from SCT to Agilisys comes an added challenge.
The product suite was called iProcess.sct forcing the new company
to also use a new product name. The company has decided to brand the Agilisys
name for both the product and the company. Beyond the suite name of Agilisys,
the parts of the suite will be named after the business function provided.
For example Agilisys Advanced Planning, Agilisys Demand Planning, Agilisys
ERP etc. A summary of the product offering includes:
| Demand Planning |
Demand Analytics |
| Collaborative Replenishment |
Market Analytics |
| Advanced Planning |
Enterprise Resource Planning |
| Advanced Scheduling |
Remote Order Management |
| Supply Chain Web |
Internet Customer Assistance |
| Business Analytics |
Applied Relationship Technology |
These
products are sold as a full suite, a functional suite (Supply Chain Planning
for example) or as components (Demand Planning for example). The products
are packaged such that a customer can buy a spot solution (Demand Planning)
and let it grow into an integrated suite (Supply Chain Planning) as the
needs of the company evolve.
A
major marketing thrust, internally referred to as Catalyst, is targeted
at selling add-on components and functional suites to the existing users
of other ERP backbones. The Catalyst program includes products, services
and prepackaged integration to a company's existing ERP backbone.
Customers
Agilisys
customer base features a strong selection of both large and mid-market
companies. It includes household names like Coca Cola Fountain,
Molson Brewing, Glaxo Smith-Kline, Safeway Inc. and
a selection of smaller companies like Horizon Organic, Spraylat
and Basic American Foods.
The
company's new president has been aggressively visiting the existing customer
base in an effort to reassure customers, understand their needs and to
learn the business. We see this increased focus on customers as a positive
sign, helping Agilisys better match the needs of their target markets.
Our
discussions with these customers and others reveal a positive reaction
to the new company. Karl Bruce, CIO at Horizon Organic (www.horizonorganic.com)
reflects the sentiments of the customer base, "We are very positive about
the future of Agilisys and their ability to continue to provide us with
the products and support we have become accustomed to. We feel the forming
of Agilisys is a good move for us and other Agilisys customers."
Financial
Future
Agilisys
is now a private company resulting from the buy out from SCT by a group
of private investors. Since it is a private company, full financial details
are not known and will not be known in the future.
The
new independent company will certainly benefit from having control of
its own financial destiny, being able to make decisions based upon its
own needs and objectives rather than being a small part of the much larger
entities needs and objectives.
We
believe that the new owners, who are sophisticated investors, understand
the financial needs of the new company and would not have undertaken the
transaction without a strong and committed funding program, giving Agilisys
access to additional capital as required. We also believe that Agilisys
now has access to the general capital market beyond the pockets of the
existing investors. Of course, the access to any and all capital is depended
upon the ability of Agilisys to prove its financial viability over the
short and medium term. A positive sign is the signing of an additional
customer, Sun Chemical, during the transition from a SCT division
to a stand-alone company.
Management
has indicated its intent to extend an ownership opportunity to employees.
Since this type of transaction holds the potential of some employees choosing
not to make the transition with the company, this program is a positive
sign that company both recognizes the importance of the current employees
and has a plan to retain them.
Recommendations
End
Users Existing customers should be encouraged but should continue
to watch Agilisys to see what the future holds. With this fresh start,
customers should expect either a continuation of the past or improvements.
Existing customers contemplating future investments in Agilisys' solutions
need to meet with company executives and understand the management team,
the company's financial picture and how Agilisys plans fits with their
future. Process companies in the Agilisys target markets, looking for
a full solution or add-on functions should place Agilisys on their short
list.
Agilisys
The new name is a blessing and a curse. The market does not know what
Agilisys is or what it does. The company must launch a name recognition
program in its target market, media and analysts. As a division of SCT,
it never fully addressed its marketing needs, now is a time to prove the
past is not an indicator of the (marketing) future.
Agilisys'
new president, Jim Schaper, needs to continue to meet with and communicate
to his customers, prospects and employees. He needs to communicate his
vision for the future.
About
the Author
William
Sheppard is a well-known and respected industry observer. He has assisted
many suppliers of technology create and leverage products, services and
messages to better serve the marketplace and continues to do so today.
He
can be reached at BSone@cox.net.