Event
Summary
On May 15, 2000, Breakaway Solutions Inc. (NASDAQ: BWAY), a provider of
integrated strategy, e-business implementation and application hosting
solutions announced the launch of its MarketMover program, an out-of-the-box
platform which will allow B2B marketplaces to get to market quickly.
Breakaway Solutions' MarketMover features an open architecture consisting
of integrated components, XML interfaces and messaging that will be published
to facilitate multiple B2B exchanges to work together. Through its work
developing custom B2B marketplaces, Breakaway Solutions has developed
an open platform which will serve the needs of marketplaces in all industries.
The MarketMover platform consists of the following elements:
- Components from leading technology providers
- Open infrastructure
that allows customers to have flexible and customized e-marketplaces
- Pre-integrated
hosted solution
- Integrated
administration
- Defined
B2B market-maker processes
- Consistent
user experience
- Single
view of the customer
- Significantly
reduced time-to-market
Leveraging partners such as RightWorks, CommerceQuest, Emptoris, Entegrity,
eShare Technologies, and Netegrity, the MarketMover program is expected
to cut the development time for B2B marketplaces from as much as a year
to just a few months.
With
the MarketMover program as a platform, Breakaway Solutions' will provide
the strategy and custom applications needed for each market, then provide
ongoing application hosting and technical support through their application
service provider group. The result is an end-to-end solution which will
bring MarketMover customers live in a few months with an e-marketplace
solution.
Market
Impact
Industry analysts project there will be more than 10,000 B2B marketplaces
by 2003.
Breakaway
Solutions' MarketMover underscores its work with more than 125 B2B companies.
Some of Breakaway Solutions' B2B enterprise e-marketplaces include VerticalNet,
eRisks.com, InvestorForce, EMETRA, eumediX.com, WorldOil.com, RealtyIQ,
and Marex.com.
However,
Breakaway is not alone in their endeavor. Similar ASP's offer "like" services
such as USinternetworking's e-commerce and marketplace offerings through
partners, Broadvision and Ariba. Coreharbor also offers a similar solution
through their partnership with Ariba. There is no doubt marketplace "mania"
is abundant and those organizations prepared to service the industry will
benefit.
User
Recommendations
Companies considering the creation and outsourcing of an online marketplace
should investigate Breakaway and it's competitors. Users should be wary
of faster than average development time. Marketplaces and their associated
rules, content needs and transaction capacities are subject to the depth
and complexity of a project's time line. Breakaway offers a unique combination
of alliances with a focus on marketplace delivery. The opportunity to
access the resources of each is attractive. However, other ASP companies
are lining up with similar e-commerce, support and marketplace offerings.
We recommend users compare and contrast the resources, availability and
support offerings of each.