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Product Information Management (PIM)  
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Audit Your Message Strategy by Answering Three Questions
by Lawson Abinanti
Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to stay on top of competitors’ marketing and to have confidence that they are delivering the right…
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The Seven Deadly Sins of Software Marketing
by Joseph J. Strub
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see…
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The Web-based Sales Portal—A Catalyst for Business Transformation
by B.K. Mahesh and Noorani Subramanian Hariharan
A sales portal is one of many tools that can be used to help transform a business. In this article, key structural and functional elements as well as the advantages of implementing and effectively using a sales portal…
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The Seven Deadly Sins of Software Marketing
by Joseph J. Strub
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see…
Read the Article…
Conviction is the Intangible in a Successful Positioning Process
by Lawson Abinanti
You need conviction to skillfully handle the inevitable criticism during the positioning process. Otherwise, you're likely to try something different every time someone challenges you. This doesn't need to happen. Adopt…
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A Positioning Process Helps Product Marketing Managers Do More
by Lawson Abinanti
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents…
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$40 Billion Is Being Wasted by Companies without Product Information Management Strategies—How Is Yours Coming Along?
by Bob Gallagher
Information errors are costing retailers and manufacturers a lot of money. Studies show that billions of dollars are wasted because of invoice errors caused by bad data. Most agree that eliminating product information…
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The Role of PIM and PLM in the Product Information Supply Chain: Where is Your Link?
by Jim Brown and Bob Gallagher
Diverse groups have been discussing PIM from the perspective of data synchronization and syndication, product lifecycle management (PLM), and enterprise publishing. Each of these product categories includes the…
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Inovis Delves into PIM by Snatching QRS Part Five: Challenges and User Recommendations
by P.J. Jakovljevic
While many people have realized the power of e-commerce on the consumer side, there is still plenty of education to be conducted by all the B2B e-commerce vendors as to prove how much leverage their applications can…
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Inovis Delves into PIM by Snatching QRS Part Four: Market Impact
by P.J. Jakovljevic
While owing to a number of similar products and to former competition between the merging parties this merger has a merit of growth by acquisition in a slow growing (or even declining) EDI-VAN market, the merger of…
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