The Web-based Sales Portal—A Catalyst for Business Transformation
by B.K. Mahesh and Noorani Subramanian Hariharan
A sales portal is one of many tools that can be used to help transform a business, especially a consumer packaged goods company. In this article, key structural and functional elements, as well as the advantages of… Read the Article…
Audit Your Message Strategy by Answering Three Questions
by Lawson Abinanti
Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to stay on top of competitors’ marketing and to have confidence that they are delivering the right… Read the Article…
The Seven Deadly Sins of Software Marketing
by Joseph J. Strub
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see… Read the Article…
A Positioning Process Helps Product Marketing Managers Do More
by Lawson Abinanti
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents… Read the Article…
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