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Audit Your Message Strategy by Answering Three Questions
Lawson Abinanti
January 4, 2008

Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to stay on top of competitors’ marketing and to have confidence that they are delivering the right message to their market.

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Audit Your Message Strategy by Answering Three Questions
Lawson Abinanti
Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to stay on top of competitors’ marketing and to have confidence that they are delivering the right…
Read Article…

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