Introduction
The FDA is not only responsible for the protection of citizens and consumers, but also is an active partner with industries such as food, pharmaceuticals, medical devices, etc., in pursuit of industry best practices.
$49 billion of imports of pharmaceuticals enter this country every year.
The pressure is on from consumers and industry to protect their own interests. These represent sometimes conflicting goals of protection. Protect the consumer, yet protect brand integrity and the more political objectives (protect my profit margins). FDA and its stakeholders and lobbyists, and the ecosystems of industries around it have been actively pursuing how various information technology initiatives can enable and mutually support these goals.
Consider these:
The whole industry, from manufacturers, distributors, providers, retailers, and even patients, has a world of value that can be addressed from RFID solutions.
"The rapid adoption of RFID technology in the healthcare market is a major strategic initiative for HDMA and its members", said Lisa Clowers, Vice President of Supply Chain Processes and Technology at the Healthcare Distribution Management Association (HDMA).
FIGURE 2-HEALTHCARE VALUE CHAIN
Think about it. The government inspection process' has always been a bit scandalous, with inspection processes being years behind. But RF-enabled business processes allow the item count and scope of what can be inspected, understood, etc., to go exponentially higher, protecting citizens, and yet adding value to business as well.
RFID Power in the Value Chain
The real power of RFID is unleashed in industry-wide implementations. And healthcare products—FDA-regulated products—are sold through retailers as well, so these food, pharmaceutical, and device companies have multiple value chains and customers to serve, and are already getting on the band wagon, from supply chain applications, to deal with FIFO effectiveness and product pedigree issues. New FDA mandates will just enhance and escalate the interest and value for this industry.
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