So What's the Bottom Line on Price Segmentation?
by P.J. Jakovljevic
Data-driven, science-based price management is an emerging market. Therefore, vendors should be made to prove whether and how they can enable a company to achieve and measure margin lift, or return on investment, of… Read the Article…
Business-to-business Price Segmentation—Outlined and Explained
by P.J. Jakovljevic
The central premise of price segmentation, especially in business-to-business environments, is that pricing should be consistent for similar deals. The process quantifies similarity by empirically determining which deal… Read the Article…
Know Thy Market Segment's Price Response
by P.J. Jakovljevic
Since no variable can influence margins as much as pricing, almost all companies need to approach the management of selling prices, discretionary discounts, and potential price increases with the same firmness they use… Read the Article…
Microsoft Dynamics AX 4.0 for Manufacturing Environments
by Dr. Scott Hamilton
This continues a reprint of the summary chapter from the book Managing Your Supply Chain Using Microsoft Dynamics AX by Dr. Scott Hamilton. In this second part, design factors related to system usage in manufacturing… Read the Article…
Microsoft Dynamics AX 4.0 for Distribution Environments
by Dr. Scott Hamilton
This is a reprint of the summary chapter from the book Managing Your Supply Chain Using Microsoft Dynamics AX by Dr. Scott Hamilton. In this first part, design factors related to system usage in distribution enterprises… Read the Article…
A Positioning Process Helps Product Marketing Managers Do More
by Lawson Abinanti
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents… Read the Article…
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