Through
Knowledge Base Technology Selections Deliver Value
Lou
Talarico
- July 22, 2002
Overview
In
April, a major consulting firm began using a branded Technology Selection
Tool to help its clients select E-Procurement technologies based on each
client's specific business objectives. The tool arms field consultants
with information on the functional and technical capabilities and implementation
characteristics of various E-Procurement solutions. The information is
accessed though a patented decision support tool that allows field consultants
to provide clients with quantitative analysis that indicates which E-Procurement
software represents the best fit and the risks associated with the decision.
The
addition of this tool to the consulting firm's proven selection methodologies
promises to shorten the sales cycle and reduce sales costs by properly
matching clients with appropriate technology solutions with little consulting
time required. Furthermore, the consulting firm's clients are quickly
assured that the company understands their business and the technologies
available to enable improvement through the use of the branded selection
tool. The tool also compliments the consulting firm's proven selection
methodologies to help its clients identify the value proposition of implementing
E-Procurement solutions such as integration to an E-Marketplace, private
exchange, or ERP system.
The
firm's field consultants work with the client to determine the business
objectives and implementation constraints associated with implementing
an E-Procurement solution. This information is loaded into branded selection
tool and the tool helps the decision makers determine which solution best
matches the client's priorities.
For
More Information on Using Knowledge Base Assisted Technology Selection
in Your Organization Please Contact: sales@technologyevaluation.com.
The
Branded Selection Tool
The
branded selection tool was developed in conjunction with the Technology
Evaluation Center (TEC). The tool uses the same patented decision support
technologies found in the Technology Evaluation Support System (TESS)
to help the consulting firm bridge the knowledge gap between product experts
and field consultants.
Knowledgebase
Structure and Setting Priorities
The
branded selection tool has two main components: a collection of ratings
(or scores) on numerous criteria for various E-Procurement solutions and
a decision support tool that allows users to prioritize the importance
of specific criteria and quantifiably compare the results. The criteria
are organized into a hierarchy, which is illustrated in Figure 1.
Figure
1.

The
hierarchy is expanded to see the high level groupings of criteria. End-level
criteria fall below the high-level groupings, and each E-Procurement solution
in the knowledge base has a rating for every end-level criterion. Ratings
are scores that indicate a solution's ability to meet the conditions of
the criteria.
The
firm's field consultants work with clients to prioritize the criteria.
The prioritization process allows clients to enter their requirements
into the knowledge base. Because the criteria under the first grouping
are organized by business objective (the grouping "Business Value Creation
Opportunity"), clients can prioritize business objectives to determine
which solutions have the functionality to enable those objectives. This
is done through a step-by-step process illustrated in Figure 2.
Figure
2.

Each
criterion in the hierarchy falls below one of the steps in Figure 2. The
steps are organized to allow field consultants to easily use the tool
with the proper person in the client's firm. For example, a field consultant
can sit down with an Operations Manager to complete Step 5, and then sit
down with an IT Manager to complete Step 6. Examples of prioritizing criteria
appear in Figure 3.
*Figure
3.

click here to view larger version
*Thresholds
and other components on this screen represent additional functionality
that is outside the scope of this writing.
For more information please write to ltalarico@technologyevaluation.com.
In
this example two end-level criteria under Step 4 have been prioritized
as "Somewhat Important." Field consultants guide clients through the process
of determining importance of each criterion. TESS, the decision engine
behind the tool, runs through a set of algorithms to determine the percentage
of a selection decision to assign to a specific end-level criterion based
on verbal priority selections such as those illustrated in Figure 3.
Selection
Tool Results, Reports, and Graphs
Once
priorities are collected on all of the criteria, the branded selection
tool generates results.
Figure
4.

click here to view larger version
The
quantifiable results illustrated in Figure 4 were generated based on solution
ratings and client priorities. The metrics used to determine the optimal
solution are described in the links below:
Weighted
Average
Weighted
Average Composite Index
(WACI and Percent Match)
In
addition to the results metrics, ATST generates meaningful reports and
graphs that help the IT decision maker understand the full scope of the
decision. One such report is the "Why the Winner Won" report, which indicates
which criteria have the most influence over the selection decision.
Figure
5.

click here to view larger version
*The
metrics that appear on this screen represent additional functionality
that is outside the scope of this writing.
For more information please write to ltalarico@technologyevaluation.com.
Figure
6 depicts the "Results Comparison" graph, which indicates the strengths
and weakness of the E-Procurement solutions at a specific position in
the knowledge base. In this example the strengths and weaknesses are compared
within the Operating Cost Reduction section of the knowledge base. The
nodes on the diagram correspond to the criteria under Operating Cost Reduction
and the colored lines correspond to the different solutions in the knowledge
base. The scale is in weighted average.
Figure
6.

click here to view larger version
For
More Information on Using Knowledge Base Assisted Technology Selection
in Your Organization Please Contact: sales@technologyevaluation.com.
Conclusion
The
consulting firm uses the branded Selection Tool to work with each client
to capture priorities and determine the optimal solution. The tool is
an inventive solution to ensure that field consultants effectively deliver
technology selection advice to clients without having to complete the
insurmountable task of becoming a product expert with every E-Procurement
solution available.
The
consulting firm uses the branded Selection Tool to avoid technology procurements
that are destined to fail as a result of a poor fit between vendor and
client. This reduces the risk of implementation failure and eliminates
time and money expended during implementation to customize the wrong product
for a client.
For
More Information on Using Knowledge Base Assisted Technology Selection
in Your Organization Please Contact: sales@technologyevaluation.com.
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