In a survey of two dozen suppliers, Trigo found that a majority
of them are being asked by their customers to sell online and that a large
proportion of them - over 70% - feel that complete management of online
sales processes is the most important criterion in selecting a sell-side
solution. These results bode well for Trigo, a provider of solutions to
suppliers for sell-side channel management, content management, order
management, and connectivity.
current discipline of SCM began as optimization within an enterprise that
gradually enveloped suppliers and customers as internetworking technologies
advanced. Many SCM software vendors developed inter-enterprise functionality
by refitting existing internally-focused algorithms for use in determining
what parts to buy, when and from whom to buy them, in order to satisfy
demand at the front end of the supply chain. While much attention was
given to what the enterprise needed to buy, software vendors focused less
on tools for managing the pool of finished goods ultimately bound for
customers through one or more demand channels. Often, vendors left channel
management to the ingenuity of implementation teams that wrestled with
difficult workarounds and customizations.
a newcomer to the e-business software marketplace based in Brisbane, California
has developed solutions that provide the missing link in the demand chain.
Successful channel management requires an effective combination of content/catalog
management, syndication, order processing, and enterprise class workflow
security and infrastructure.
solutions are well targeted to support these activities in the online
realm, but do not address offline channels or, more importantly, the interaction
of offline and online channels save perhaps through its connectivity application.
This does not give it a disadvantage when compared to other occupants
of the supplier-centric solutions market, which include Ironside
Technologies, OrderFusion, ClickCommerce, and Hubspan.
It simply means that Trigo and its peers are continuing to grow their
solutions and have not yet been presented with sufficient supplier demand
for tools that automate a mix of channels - but this demand is coming.
Success of sell-side solution vendors like Trigo is attracting ERP and
SCM partners and will result in integrated packages for addressing both
traditional and web-based channels.
Although most enterprises need help in synchronizing the flow of goods
through both offline and online channels, this fact should not discourage
users from looking at Trigo for the online part of the solution. As one
of several so-called best-of-breed vendors, Trigo should be on a shortlist
for users who want to obtain an early lead in online channel management
technology and not wait for consolidation of pure-play packages into those
of suite vendors.