P.
Hayes - April 27th, 2000
Event
Summary
LOS GATOS, Calif.--(BUSINESS WIRE)--MobileID, Inc., the world's first
wireless mobile portal to provide access to e-mail and personalized Internet
content to mobile phones and PDAs, launched their company and Internet
site in January. Targeting the growing segment of mobile consumers and
professionals, MobileID enables the wireless Internet by delivering truly
personalized content and providing direct access to POP3 Email, straight
from a user's mobile phone or other wireless handheld device.
Market
Impact
MobileID.com allows any user with a web enabled Personal Digital Assistant
(PDA), Web Access Phone (WAP), or a Wireless Enabled Windows CE device
access to personalized information, for free, at anytime or anyplace.
MobileID provides free e-mail, personalized stock quotes, sports and news
reports all configurable by the end user through a simple registration
on MobileID's website.
As
the history of the Internet has shown, Portals, sometimes referred to
as "Jump Stations", have always been in the lead in terms of page views,
page hits, and click throughs per minute (CPM), resulting in high advertising
value revenue. MobileID is the first, polished, personalized wireless
access delivery mechanism on the Internet and is sure to be a hit with
mobile end users.
We
expect the Wireless Marketplace to consist of greater than 700 Million
web enabled users prior to the end of 2003 (Probability 80%). Given the
size of the market and MobileID's offering, we believe they will be a
success as long as they can keep their infrastructure reliable, scaleable,
and stable.
All messages will be routed to the end user using the Wireless Access
Protocol (WAP) as opposed to Short Messaging Services (SMS). The primary
reason for selecting WAP over SMS is very simple, most wireless providers
disable SMS unless requested by the user (usually for an additional charge).
In addition to SMS carrier restrictions, SMS has been notoriously unreliable
in message routing and delivery, resulting in messages being delayed by
hours or perhaps days. Given the two major SMS drawbacks we believe MobileID
has made the only logical choice by selecting WAP for its interface.
User
Recommendations
If you are presently a wireless user (or will be in the near future) make
sure to take a look at MobileID's wireless personalization Internet service
for your specific type of wireless device. MobileID has produced a clean,
easily navigable, user-friendly web site, which will allow users of all
abilities to set up their MobileID personalized service quickly and easily,
and its free too.