Author: Kevin Ramesan


CRM Analytics Brings More Profitability

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Targeting your best customers and personalizing your relationship with them, implies an in-depth understanding of their behavior.

Is J.D. Edwards's CRM 2.0 (With more than 200 Enhancements) Good News?

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When it comes to touting 200 product enhancements, what J.D. Edwards is saying is that ease of integration is important to mid-market companies because they have less flexibility for trial and error. J.D. Edwards's CRM implementation success through its existing customer base will testify to the reliability of its enterprise integration and what remains, is to verify the product's ability to fit verticals needs.

When the Bigger Fish Eats the Smaller to Become a Bigger Fish

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This time the merger and acquisition of Connect-Care by Firstwave appears to be a search for vertical market access. Connect-Care provides a direct reach to 87 software vendors that may represent both vertical expertise and a network of resellers. The stakes are high. Will the Firstwave technical lead and the Connect-Care vertical expertise bring a best-of- breed CRM application that the market needs?

CRM Selections: When An Ounce Of Prevention Is Worth A Pound Of Cure Part One: The CRM Selection Challenge

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Two of the greatest challenges IT decision makers face when selecting a CRM package is first, having a comprehensive understanding of their functional and technical requirements and second, identifying the vendors that best match their requirements. This article will focus on determining the functionality and technology required to enable business processes, and how to compare vendor offerings once those requirements have been documented.

CRM Selections: When An Ounce Of Prevention Is Worth A Pound Of Cure Part Two: Using A Knowledge Base To Reduce The Time, Risk And Cost Of A CRM Selection

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Using a knowledge base in the selection process can reduce the time, risk and cost of procuring technology. Well constructed knowledge bases that are used in a tested selection methodology reduce the RFI process from months to weeks, eliminate data quality issues and allow an apples to apples comparison of vendor offerings.

Microsoft Convergence 2003 portrayed an Enterprise Solutions crossroad!

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Microsoft Convergence 2003 provided a perfect learning experience to appreciate the overall Microsoft Business solutions and the directions that Microsoft intends to take. To that end the word 'convergence' was not an element of pure fate but rather a portrayal of integration between Microsoft back and front office applications. The only discordance with this depiction we felt was the way Microsoft plans to enhance its product definition through a large number of independent software vendors (ISV).

PowerTrieve, A LEAP For CRM?

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Although CRM applications, Portals, and Contact Centers are contributing to the improvement of customer relationships and the effectiveness of employees; in many cases they remain convoluted to users whether they are customers or company employees. Will LEAP (Language Enabled Application Platform) products like the PowerTrieve solve the problem?

Professional Services Are Catching-up With CRM

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The CRM market is shifting. Instead of looking for an all-purpose and horizontal oriented CRM application, customers are seeking a more specialized and industry specific tool. From the larger organization to the smallest customers, CRM buyers are expecting their applications to follow their business model with limited need for customization. Interface Software, which is focused on the professional services market, is an example.

Welcome to the CRM Mid-Market Abyss-PeopleSoft

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As the market shifts from sophisticated enterprise CRM implementations to the more competitive and overcrowded mid-market-large enterprise vendors tend to step on mid-market vendor's toes. The real concern is to determine whether the mid-market cultural and functional differences are well understood and acted upon or do the large players simply offer a smaller mockup of their existing enterprise solutions. This article, which evaluates the PeopleSoft mid-market CRM solution, is the first of a series of research articles that focus on the mid-market applications provided by large CRM vendors.

To Gain Market Share in the Mid-Market, SAP Leaves No Stone Unturned

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The star above small and medium businesses (SMB) has never been so bright. CRM solution vendors are courting this market segment extensively. This is the second of a series of articles that look at strategies deployed by major enterprise solution vendors to attract the SMB decision makers and whether those vendors are ''dumbing down'' their enterprise software for the mid-market. This article evaluates SAP's mid-market solutions and its implementation approach.
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